Sinch vs Twilio:Which is more popular?
In September 2026, Twilio had more branded searches than Sinch among communications API platforms worldwide. Twilio had about 551,000 branded searches, while Sinch had 49,800. Twilio made up 66.8% of all communications API platform searches we track, and Sinch accounted for 6%. When we asked ChatGPT and Google AI Overviews about communications API platforms, Sinch and Twilio each appeared in four of the five answers. Twilio was mentioned before Sinch in four out of five answers.
Who do people search for more?
Twilio, about 11 searches for every 1 for Sinch
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Twilio, named ahead of Sinch in 4 of 5 answers
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Top communications API platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sinch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twilio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twilio was listed before Sinch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Telnyx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Twilio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vonage4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sinch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plivo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Infobip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about communications API platforms
5 answers
Asked ChatGPT
“Which communications API platform should I use?”
Asked ChatGPT
“What are the best communications API platforms?”
Asked ChatGPT
“What's the best communications API platform for a small dev team?”
Searched Google, AI Overview
“communications api platforms”
Searched Google, AI Overview
“sms api platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sinch or Twilio more popular in search?
This chart shows how often people search Google for Sinch and Twilio by name. Each line represents a brand's share of searches for all six communications API platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twilio, Sinch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Vonage | Telnyx | Infobip | Sinch | Plivo |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 9.9% | 4.4% | 6.5% | 4.4% | 2.4% |
| Nov 2025 | 70.7% | 9.7% | 5.2% | 6.4% | 5.2% | 2.8% |
| Dec 2025 | 67.7% | 11.3% | 6.1% | 6.1% | 6.1% | 2.7% |
| Jan 2026 | 68.5% | 11.4% | 6.2% | 6.2% | 5.1% | 2.8% |
| Feb 2026 | 69.9% | 9.5% | 6.3% | 6.3% | 5.2% | 2.8% |
| Mar 2026 | 71.8% | 9.8% | 6.4% | 5.3% | 4.3% | 2.4% |
| Apr 2026 | 72.7% | 8.1% | 6.5% | 5.3% | 4.4% | 2.9% |
| May 2026 | 73.1% | 8.2% | 6.6% | 5.4% | 4.4% | 2.4% |
| Jun 2026 | 73.1% | 8.2% | 6.6% | 5.4% | 4.4% | 2.4% |
| Jul 2026 | 73.1% | 8.2% | 6.6% | 5.4% | 4.4% | 2.4% |
| Aug 2026 | 72.7% | 8.1% | 6.5% | 5.3% | 4.4% | 2.9% |
| Sep 2026 | 66.8% | 9.2% | 7.3% | 7.3% | 6% | 3.3% |
How has the Sinch and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Sinch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms worldwide moved from 4.4% to 6%, and its estimated monthly branded searches moved from 40.8K to 49.8K.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms worldwide moved from 72.5% to 66.8%, and its estimated monthly branded searches moved from 674K to 551K.
How did search popularity change for communications API platforms worldwide in September 2026?
2 changes
In September 2026, Sinch gained share of searches among communications API platforms worldwide, from 4.4% to 6%.
In September 2026, Twilio lost share of searches among communications API platforms worldwide, from 72.7% to 66.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Sinch’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among communications API platforms
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