Brandwave

Twilio vs Vonage:Which is more popular?

In September 2026, Twilio had more branded searches than Vonage among communications API platforms worldwide. Twilio had about 551,000 branded searches, while Vonage had 76,100. Twilio made up 66.8% of all communications API platform searches we track, and Vonage accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about communications API platforms, Twilio and Vonage each appeared in four of the five answers. Twilio was mentioned before Vonage in four out of five answers.

Among communications API platforms worldwide in September 2026

Who do people search for more?

Twilio, about 7 searches for every 1 for Vonage

Twilio 551K searchesVonage 76.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Twilio in 4 of 5Vonage in 4 of 5

Who does AI recommend more?

Twilio, named ahead of Vonage in 4 of 5 answers

Twilio first in 4Vonage first in 1

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Top communications API platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vonage was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twilio was listed before Vonage in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio1st
  2. Telnyx2nd
  3. Vonage3rd
  4. Sinch4th
  5. Plivo5th
  6. Infobip6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Telnyx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vonage4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sinch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plivo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infobip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about communications API platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Twilio or Vonage more popular in search?

This chart shows how often people search Google for Twilio and Vonage by name. Each line represents a brand's share of searches for all six communications API platforms we track, month by month, from English-language searches worldwide.

Twilio and Vonage among communications API platforms worldwide, by month

Share of searches by month for Twilio, Vonage. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioVonageTelnyxInfobipSinchPlivo
Oct 202572.5%9.9%4.4%6.5%4.4%2.4%
Nov 202570.7%9.7%5.2%6.4%5.2%2.8%
Dec 202567.7%11.3%6.1%6.1%6.1%2.7%
Jan 202668.5%11.4%6.2%6.2%5.1%2.8%
Feb 202669.9%9.5%6.3%6.3%5.2%2.8%
Mar 202671.8%9.8%6.4%5.3%4.3%2.4%
Apr 202672.7%8.1%6.5%5.3%4.4%2.9%
May 202673.1%8.2%6.6%5.4%4.4%2.4%
Jun 202673.1%8.2%6.6%5.4%4.4%2.4%
Jul 202673.1%8.2%6.6%5.4%4.4%2.4%
Aug 202672.7%8.1%6.5%5.3%4.4%2.9%
Sep 202666.8%9.2%7.3%7.3%6%3.3%

How has the Twilio and Vonage comparison changed over the last 12 months?

3 findings
  • Twilio was ahead of Vonage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms worldwide moved from 72.5% to 66.8%, and its estimated monthly branded searches moved from 674K to 551K.
  • Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms worldwide moved from 9.9% to 9.2%, and its estimated monthly branded searches moved from 92K to 76.1K.

How did search popularity change for communications API platforms worldwide in September 2026?

2 changes
  1. In September 2026, Vonage gained share of searches among communications API platforms worldwide, from 8.1% to 9.2%.

  2. In September 2026, Twilio lost share of searches among communications API platforms worldwide, from 72.7% to 66.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Twilio’s and Vonage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Twilio

4 branded search terms

  • twilio
  • twilio app
  • twilio communications api
  • twilio software

Vonage

4 branded search terms

  • vonage
  • vonage app
  • vonage communications api
  • vonage software

How the Brand Demand Index is measured

Other head-to-heads among communications API platforms

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