Brandwave

How popular isTwilio in search?

In September 2026, people searched for Twilio by name about 563,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 56.5% of all global SMS marketing platform searches, placing Twilio first out of ten platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Twilio56.5%
  2. Klaviyo31.2%
  3. Postscript5.1%
  4. SimpleTexting2.3%
  5. Textmagic1.9%
  6. EZ Texting1.2%
  7. Textedly0.68%
  8. SlickText0.55%
  9. Textla0.37%
  10. Attentive0.17%
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Which SMS marketing platforms compete with Twilio?

Twilio against SMS marketing platforms worldwide, by month

Share of searches by month for Twilio, Klaviyo, Postscript, SimpleTexting. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioKlaviyoPostscriptSimpleTextingTextmagicEZ TextingTextedlySlickTextTextlaAttentive
Oct 202560.1%27.3%4.4%2%2.4%1.6%0.88%0.72%0.32%0.22%
Nov 202555.8%30.9%5%2.3%2.5%1.5%0.82%0.67%0.29%0.22%
Dec 202554.1%29.9%6%2.7%3%1.8%0.97%0.97%0.35%0.25%
Jan 202655.3%30.6%5%2.7%2.3%1.8%0.99%0.81%0.29%0.25%
Feb 202656.4%31.2%4.2%2.3%2.3%1.5%0.83%0.68%0.37%0.22%
Mar 202660.4%27.4%4.4%2%2%1.6%0.89%0.73%0.32%0.2%
Apr 202661.1%27.6%3.7%2%2.1%1.6%0.73%0.73%0.26%0.19%
May 202661.5%27.8%3.7%2%1.7%1.4%0.74%0.6%0.4%0.19%
Jun 202661.6%27.8%3.7%2%1.7%1.4%0.6%0.6%0.33%0.2%
Jul 202662.3%28.1%3.1%2.1%1.7%1.1%0.61%0.61%0.27%0.19%
Aug 202661.3%27.7%4.5%2%1.7%1.1%0.6%0.6%0.33%0.15%
Sep 202656.5%31.2%5.1%2.3%1.9%1.2%0.68%0.55%0.37%0.17%

  1. 1.Twilio

    56.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  2. 2.Klaviyo

    31.2%

    Held 2nd. 304K estimated branded searches, +0.03% vs prior month. Share +3.5 points.

  3. 3.Postscript

    5.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.SimpleTexting

    2.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Textmagic

    1.9%

    Held 5th. 18.7K estimated branded searches, -0.69% vs prior month. Share +0.2 points.

  6. 6.EZ Texting

    1.2%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Textedly

    0.68%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.SlickText

    0.55%

    Moved from 7th to 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Textla

    0.37%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Attentive

    0.17%

    Held 10th. 1.6K estimated branded searches, -4.1% vs prior month. Share 0 points.

Compare search popularity between Twilio and its closest rivals

Every comparison with Twilio

32 comparisons

How has branded search demand for Twilio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio worldwide fell from 686K to 563K.
  • Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms worldwide decreased from 60.1% to 56.5%.
  • Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms worldwide peaked at 62.3% in July 2026 and was lowest at 54.1% in December 2025.

How did search popularity change for SMS marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Klaviyo gained share of searches among SMS marketing platforms worldwide, from 27.7% to 31.2%.

  2. In September 2026, Postscript gained share of searches among SMS marketing platforms worldwide, from 4.5% to 5.1%.

  3. In September 2026, Twilio lost share of searches among SMS marketing platforms worldwide, from 61.3% to 56.5%.

  4. In September 2026, Textedly rose from 8th to 7th among SMS marketing platforms worldwide.

  5. In September 2026, SlickText fell from 7th to 8th among SMS marketing platforms worldwide.

  6. Estimated monthly branded searches for Attentive worldwide fell 34.9% over 12 measured months, from 2.5K to 1.6K in September 2026.

How are Twilio’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twilio
  • twilio app
  • twilio communications api
  • twilio software
  • twilio whatsapp

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment, Stytch and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio compete?

Twilio is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms4th of 114.4%Show ranking
Omnichannel messaging platforms1st of 1044.5%Show ranking
SMS marketing platforms1st of 1056.5%Shown above
Communications API platforms1st of 666.8%Show ranking
SMS API platforms1st of 871.2%Show ranking
WhatsApp business platforms6th of 73.6%Show ranking
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