WhatsApp business platforms:Which are most popular?
In September 2026, WATI was the most searched WhatsApp business platform worldwide, accounting for 27.7% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Twilio showed up in every answer. WATI and Respond.io tied as the most recommended.
WATIShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AiSensyShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GupshupShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
InteraktShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Respond.ioShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Follow WhatsApp business platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top WhatsApp business platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Twilio appeared every time. WATI and Respond.io tied as the most recommended. Twilio was third. AiSensy, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WATI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Respond.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AiSensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gupshup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Interakt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gallabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about WhatsApp business platforms
5 answers
Asked ChatGPT
“Which WhatsApp business platform should I use?”
Asked ChatGPT
“What are the best WhatsApp Business API providers?”
Asked ChatGPT
“What's the best WhatsApp marketing tool for a small business?”
Searched Google, AI Overview
“whatsapp business api”
Searched Google, AI Overview
“twilio whatsapp”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which WhatsApp business platforms do people search for most?
This chart shows how often people search Google for each WhatsApp business platform by name. Each line represents a brand's share of searches for all seven WhatsApp business platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for WATI, AiSensy, Gupshup, Interakt, Respond.io, Twilio, Gallabox. The figures are in the table below the chart.
View monthly share of searches table
| Month | WATI | AiSensy | Gupshup | Interakt | Respond.io | Twilio | Gallabox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15% | 33.4% | 12.3% | 4.5% | 3.7% | 3% |
| Nov 2025 | 29.5% | 15.7% | 28.6% | 12.8% | 5.7% | 3.8% | 3.8% |
| Dec 2025 | 28.7% | 18.6% | 27.8% | 12.5% | 5.6% | 3% | 3.7% |
| Jan 2026 | 26.5% | 21.1% | 25.8% | 14.1% | 6.3% | 3.4% | 2.8% |
| Feb 2026 | 27.9% | 18.1% | 27.1% | 14.8% | 5.4% | 3.6% | 3% |
| Mar 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Apr 2026 | 31.2% | 16.8% | 25.2% | 13.8% | 6.2% | 4.1% | 2.8% |
| May 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Jun 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Jul 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Aug 2026 | 26% | 20.8% | 25.5% | 13.9% | 7.6% | 3.4% | 2.8% |
| Sep 2026 | 27.7% | 22.1% | 22.1% | 14.8% | 6.6% | 3.6% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 92.4K | 0% | +1.7 points | |
| 2, moved from 3rd to 2nd | 22.1% | 74K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.1% | 74K | -18.2% | -3.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 49.5K | 0% | +0.9 points | |
| 5, held 5th | 6.6% | 22.2K | -18.1% | -1 points | |
| 6, held 6th | 3.6% | 12.1K | 0% | +0.2 points | |
| 7, held 7th | 3% | 9.9K | 0% | +0.2 points |
1.
WATI27.7%
Held 1st. 92.4K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
AiSensy22.1%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Gupshup22.1%
Moved from 2nd to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
4.
Interakt14.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.6%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1 points.
6.
Twilio3.6%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Gallabox3%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among WhatsApp business platforms worldwide?
7 brands
In September 2026, WATI was the most searched among WhatsApp business platforms worldwide, with an estimated 92.4K branded searches, 27.7% of all searches for the seven we track. AiSensy is in 2nd place, 5.5 percentage points behind at 22.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| WATI | 28.2% → 27.7% | 31.2%Apr 2026 | 26%Aug 2026 | 2nd → 1st |
| AiSensy | 15% → 22.1% | 22.1%Sep 2026 | 15%Oct 2025 | 3rd → 2nd |
| Gupshup | 33.4% → 22.1% | 33.4%Oct 2025 | 22.1%Sep 2026 | 1st → 3rd |
| Interakt | 12.3% → 14.8% | 14.8%Feb 2026 | 12.3%Oct 2025 | 4th |
| Respond.io | 4.5% → 6.6% | 7.9%Jun 2026 | 4.5%Oct 2025 | 5th |
| Twilio | 3.7% → 3.6% | 4.3%Mar 2026 | 3%Dec 2025 | 6th |
| Gallabox | 3% | 3.8%Nov 2025 | 2.8%Apr 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide decreased from 28.2% to 27.7%.
- Across the 12 months ending September 2026, AiSensy’s share of searches among WhatsApp business platforms worldwide increased from 15% to 22.1%.
- Across the 12 months ending September 2026, Gupshup’s share of searches among WhatsApp business platforms worldwide decreased from 33.4% to 22.1%.
- Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide increased from 12.3% to 14.8%.
- Across the 12 months ending September 2026, Respond.io’s share of searches among WhatsApp business platforms worldwide increased from 4.5% to 6.6%.
- Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide peaked at 31.2% in April 2026 and was lowest at 26% in August 2026.
- Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide peaked at 14.8% in February 2026 and was lowest at 12.3% in October 2025.
- Across the 12 months ending September 2026, Respond.io’s share of searches among WhatsApp business platforms worldwide peaked at 7.9% in June 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Twilio’s share of searches among WhatsApp business platforms worldwide peaked at 4.3% in March 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Gallabox’s share of searches among WhatsApp business platforms worldwide peaked at 3.8% in November 2025 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, WATI rose from 2nd to 1st among WhatsApp business platforms worldwide.
- Across the 12 months ending September 2026, AiSensy rose from 3rd to 2nd among WhatsApp business platforms worldwide.
- Across the 12 months ending September 2026, Gupshup fell from 1st to 3rd among WhatsApp business platforms worldwide.
- Across the 12 months ending September 2026, Twilio and Gallabox held steady: their share of searches among WhatsApp business platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for WhatsApp business platforms worldwide in September 2026?
5 changes
In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches.
In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%.
In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%.
In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%.
In September 2026, Respond.io lost share of searches among WhatsApp business platforms worldwide, from 7.6% to 6.6%.
Compare popularity between leading brands
- WATI vs AiSensy: compare popularity
- WATI vs Gupshup: compare popularity
- WATI vs Interakt: compare popularity
- WATI vs Respond.io: compare popularity
- AiSensy vs Gupshup: compare popularity
- AiSensy vs Interakt: compare popularity
- AiSensy vs Respond.io: compare popularity
- Gupshup vs Interakt: compare popularity
- Gupshup vs Respond.io: compare popularity
- Interakt vs Respond.io: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.