Brandwave

How popular isTwilio?

In September 2026, people searched for Twilio by name about 563,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 3.6% of all global WhatsApp business platform searches, placing Twilio sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about WhatsApp business platforms, Twilio appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Twilio is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. WATIShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AiSensyShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GupshupShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. InteraktShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TwilioShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top WhatsApp business platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. Twilio is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WATI1st
  2. Respond.io1st
  3. Twilio3rd
  4. AiSensy–
  5. Gupshup–
  6. Interakt–
  7. Gallabox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WATI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Respond.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AiSensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gupshup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Interakt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gallabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about WhatsApp business platforms

5 answers

  • Asked ChatGPT

    “Which WhatsApp business platform should I use?”

    1. 1WATI
    2. 2Respond.io
    3. 3Twilio

  • Asked ChatGPT

    “What are the best WhatsApp Business API providers?”

    1. 1Respond.io
    2. 2WATI
    3. 3Twilio

  • Asked ChatGPT

    “What's the best WhatsApp marketing tool for a small business?”

    1. 1WATI
    2. 2Twilio

  • Searched Google, AI Overview

    “whatsapp business api”

    1. 1Twilio

  • Searched Google, AI Overview

    “twilio whatsapp”

    1. 1Twilio

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which WhatsApp business platforms compete with Twilio?

Twilio against WhatsApp business platforms worldwide, by month

Share of searches by month for WATI, AiSensy, Gupshup, Interakt, Respond.io, Twilio, Gallabox. The figures are in the table below the chart.

View monthly share of searches table
MonthWATIAiSensyGupshupInteraktRespond.ioTwilioGallabox
Oct 202528.2%15%33.4%12.3%4.5%3.7%3%
Nov 202529.5%15.7%28.6%12.8%5.7%3.8%3.8%
Dec 202528.7%18.6%27.8%12.5%5.6%3%3.7%
Jan 202626.5%21.1%25.8%14.1%6.3%3.4%2.8%
Feb 202627.9%18.1%27.1%14.8%5.4%3.6%3%
Mar 202627.3%17.8%26.6%14.5%6.5%4.3%2.9%
Apr 202631.2%16.8%25.2%13.8%6.2%4.1%2.8%
May 202627.3%17.8%26.6%14.5%6.5%4.3%2.9%
Jun 202627%17.6%26.3%14.4%7.9%3.5%3.5%
Jul 202627%17.6%26.3%14.4%7.9%3.5%3.5%
Aug 202626%20.8%25.5%13.9%7.6%3.4%2.8%
Sep 202627.7%22.1%22.1%14.8%6.6%3.6%3%

  1. 1.WATI

    27.7%

    Held 1st. 92.4K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.AiSensy

    22.1%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Gupshup

    22.1%

    Moved from 2nd to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Interakt

    14.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Respond.io

    6.6%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1 points.

  6. 6.Twilio

    3.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Gallabox

    3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Twilio and its closest rivals

Every comparison with Twilio

32 comparisons

How has branded search demand for Twilio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio worldwide fell from 686K to 563K.
  • Across the 12 months ending September 2026, Twilio’s share of searches among WhatsApp business platforms worldwide peaked at 4.3% in March 2026 and was lowest at 3% in December 2025.

How did search popularity change for WhatsApp business platforms worldwide in September 2026?

5 changes

  1. In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches.

  2. In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%.

  3. In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%.

  4. In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%.

  5. In September 2026, Respond.io lost share of searches among WhatsApp business platforms worldwide, from 7.6% to 6.6%.

How are Twilio’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twilio
  • twilio app
  • twilio communications api
  • twilio software
  • twilio whatsapp

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment, Stytch and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio compete?

Twilio is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms4th of 114.4%Show ranking
Omnichannel messaging platforms1st of 1044.5%Show ranking
SMS marketing platforms1st of 1056.5%Show ranking
Communications API platforms1st of 666.8%Show ranking
SMS API platforms1st of 871.2%Show ranking
WhatsApp business platforms6th of 73.6%Shown above
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Is Twilio your brand?

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