Brandwave

How popular isTwilio in search?

In August 2026, there were an estimated 677K branded searches for Twilio worldwide which held steady over the last 11 months. Twilio holds 81.2% estimated Share of Search among SMS API platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio81.2%
  2. Vonage9.1%
  3. Sinch4.9%
  4. Plivo3.3%
  5. MessageBird1.5%
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Which SMS API platforms compete with Twilio?

Twilio against SMS API platforms worldwide, by month

Share of Search by month for Twilio, Vonage, Sinch, Plivo. The figures are in the table below the chart.

View monthly share of search table
MonthTwilioVonageSinchPlivoMessageBird
Oct 202579.2%10.8%4.8%2.6%2.6%
Nov 202577.4%10.7%5.7%3.1%3.1%
Dec 202574.2%12.5%6.7%3%3.6%
Jan 202675.6%12.7%5.6%3%3%
Feb 202677.4%10.6%5.7%3.1%3.1%
Mar 202679.2%10.8%4.8%2.6%2.6%
Apr 202680.7%9.1%4.9%3.2%2.2%
May 202681.1%9.1%4.9%2.7%2.2%
Jun 202681.5%9.1%4.9%2.7%1.8%
Jul 202681.5%9.2%4.9%2.7%1.8%
Aug 202681.2%9.1%4.9%3.3%1.5%
Sep 2026—————

  1. 1.Twilio

    81.2%

    Held 1st. 677K estimated branded searches, +0.01% vs prior month. Share -0.2 points.

  2. 2.Vonage

    9.1%

    Held 2nd. 76.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  3. 3.Sinch

    4.9%

    Held 3rd. 41.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  4. 4.Plivo

    3.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.MessageBird

    1.5%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Twilio and its closest rivals

How has branded search demand for Twilio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Twilio worldwide held steady, from 676K to 677K.
  • Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide increased from 79.2% to 81.2%.
  • Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide peaked at 81.5% in June 2026 and was lowest at 74.2% in December 2025.

How did search popularity change for SMS API platforms worldwide in August 2026?

  1. In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.

  2. MessageBird’s estimated Share of Search among SMS API platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.

Where does Twilio compete?

Twilio is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Communications API platforms1st of 574.8%Show ranking
Business messaging platforms1st of 579.1%Show ranking
SMS gateway platforms1st of 579.1%Show ranking
SMS API platforms1st of 581.2%Shown above

How is Twilio measured?

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • twilio
  • twilio app
  • twilio com
  • twilio communications api
  • twilio software

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment, Stytch and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

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