How popular isMessageBird in search?
In August 2026, there were an estimated 12.1K branded searches for MessageBird worldwide which is down 45.5% over the last 11 months. MessageBird holds 1.5% estimated Share of Search among SMS API platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which SMS API platforms compete with MessageBird?
Share of Search by month for Twilio, Vonage, Sinch, Plivo, MessageBird. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio | Vonage | Sinch | Plivo | MessageBird |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 77.4% | 10.7% | 5.7% | 3.1% | 3.1% |
| Dec 2025 | 74.2% | 12.5% | 6.7% | 3% | 3.6% |
| Jan 2026 | 75.6% | 12.7% | 5.6% | 3% | 3% |
| Feb 2026 | 77.4% | 10.6% | 5.7% | 3.1% | 3.1% |
| Mar 2026 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Apr 2026 | 80.7% | 9.1% | 4.9% | 3.2% | 2.2% |
| May 2026 | 81.1% | 9.1% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 81.5% | 9.1% | 4.9% | 2.7% | 1.8% |
| Jul 2026 | 81.5% | 9.2% | 4.9% | 2.7% | 1.8% |
| Aug 2026 | 81.2% | 9.1% | 4.9% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.2% | 677K | +0.01% | -0.2 points | |
| 2, held 2nd | 9.1% | 76.1K | +0.12% | 0 points | |
| 3, held 3rd | 4.9% | 41.1K | +0.12% | 0 points | |
| 4, held 4th | 3.3% | 27.1K | +22.1% | +0.6 points | |
| 5, held 5th | 1.5% | 12.1K | -18.2% | -0.3 points |
1.
Twilio81.2%
Held 1st. 677K estimated branded searches, +0.01% vs prior month. Share -0.2 points.
2.
Vonage9.1%
Held 2nd. 76.1K estimated branded searches, +0.12% vs prior month. Share 0 points.
3.
Sinch4.9%
Held 3rd. 41.1K estimated branded searches, +0.12% vs prior month. Share 0 points.
4.
Plivo3.3%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
1.5%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between MessageBird and its closest rivals
How has branded search demand for MessageBird changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MessageBird worldwide fell from 22.2K to 12.1K.
- Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among SMS API platforms worldwide decreased from 2.6% to 1.5%.
- Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among SMS API platforms worldwide peaked at 3.6% in December 2025 and was lowest at 1.5% in August 2026.
- Across the 11 months ending August 2026, MessageBird fell from 4th to 5th among SMS API platforms worldwide.
How did search popularity change for SMS API platforms worldwide in August 2026?
3 changes

In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.
MessageBird’s estimated Share of Search among SMS API platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.
Where does MessageBird compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Business messaging platforms | 5th of 5 | 1.4% | Show ranking |
| SMS gateway platforms | 5th of 5 | 1.4% | Show ranking |
| SMS API platforms | 5th of 5 | 1.5% | Shown above |
How is MessageBird measured?
Brandwave collects information about searches that people make online using MessageBird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- messagebird
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Is MessageBird your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.