Brandwave

How popular isVonage in search?

In August 2026, there were an estimated 76.1K branded searches for Vonage worldwide which is down 17.9% over the last 11 months. Vonage holds 9.1% estimated Share of Search among SMS API platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio81.2%
  2. Vonage9.1%
  3. Sinch4.9%
  4. Plivo3.3%
  5. MessageBird1.5%
Vonage website (opens in a new tab)

Follow Vonage and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which SMS API platforms compete with Vonage?

Vonage against SMS API platforms worldwide, by month

Share of Search by month for Twilio, Vonage, Sinch, Plivo. The figures are in the table below the chart.

View monthly share of search table
MonthTwilioVonageSinchPlivoMessageBird
Oct 202579.2%10.8%4.8%2.6%2.6%
Nov 202577.4%10.7%5.7%3.1%3.1%
Dec 202574.2%12.5%6.7%3%3.6%
Jan 202675.6%12.7%5.6%3%3%
Feb 202677.4%10.6%5.7%3.1%3.1%
Mar 202679.2%10.8%4.8%2.6%2.6%
Apr 202680.7%9.1%4.9%3.2%2.2%
May 202681.1%9.1%4.9%2.7%2.2%
Jun 202681.5%9.1%4.9%2.7%1.8%
Jul 202681.5%9.2%4.9%2.7%1.8%
Aug 202681.2%9.1%4.9%3.3%1.5%
Sep 2026—————

  1. 1.Twilio

    81.2%

    Held 1st. 677K estimated branded searches, +0.01% vs prior month. Share -0.2 points.

  2. 2.Vonage

    9.1%

    Held 2nd. 76.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  3. 3.Sinch

    4.9%

    Held 3rd. 41.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  4. 4.Plivo

    3.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.MessageBird

    1.5%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Vonage and its closest rivals

How has branded search demand for Vonage changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vonage worldwide fell from 92.6K to 76.1K.
  • Across the 11 months ending August 2026, Vonage’s estimated Share of Search among SMS API platforms worldwide decreased from 10.8% to 9.1%.
  • Across the 11 months ending August 2026, Vonage’s estimated Share of Search among SMS API platforms worldwide peaked at 12.7% in January 2026 and was lowest at 9.1% in April 2026.

How did search popularity change for SMS API platforms worldwide in August 2026?

  1. In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.

  2. MessageBird’s estimated Share of Search among SMS API platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.

Where does Vonage compete?

Vonage is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Communications API platforms2nd of 58.4%Show ranking
Business messaging platforms2nd of 58.9%Show ranking
SMS gateway platforms2nd of 58.9%Show ranking
SMS API platforms2nd of 59.1%Shown above
Voip providers4th of 614.5%Show ranking

How is Vonage measured?

Brandwave collects information about searches that people make online using Vonage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • vonage
  • vonage app
  • vonage com
  • vonage communications api
  • vonage software

Do you work for Vonage? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vonage your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free