Plivo vs Vonage:Which is more popular by branded search?
In August 2026, Vonage had more branded searches than Plivo among SMS API platforms worldwide. Vonage was estimated to have 76.1K branded searches compared to Plivo’s 27.1K, and held a 9.1% Share of Search versus Plivo’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plivo or Vonage?
Compare the APIs used to send SMS at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vonage, Plivo. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio | Vonage | Sinch | Plivo | MessageBird |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Nov 2025 | 77.4% | 10.7% | 5.7% | 3.1% | 3.1% |
| Dec 2025 | 74.2% | 12.5% | 6.7% | 3% | 3.6% |
| Jan 2026 | 75.6% | 12.7% | 5.6% | 3% | 3% |
| Feb 2026 | 77.4% | 10.6% | 5.7% | 3.1% | 3.1% |
| Mar 2026 | 79.2% | 10.8% | 4.8% | 2.6% | 2.6% |
| Apr 2026 | 80.7% | 9.1% | 4.9% | 3.2% | 2.2% |
| May 2026 | 81.1% | 9.1% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 81.5% | 9.1% | 4.9% | 2.7% | 1.8% |
| Jul 2026 | 81.5% | 9.2% | 4.9% | 2.7% | 1.8% |
| Aug 2026 | 81.2% | 9.1% | 4.9% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Plivo and Vonage comparison changed over the last 12 months?
3 findings
- Vonage was ahead of Plivo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plivo’s estimated Share of Search among SMS API platforms worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Vonage’s estimated Share of Search among SMS API platforms worldwide moved from 10.8% to 9.1%, and its estimated monthly branded searches moved from 92.6K to 76.1K.
How did search popularity change for SMS API platforms worldwide in August 2026?
2 changes
In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Plivo’s and Vonage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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