Brandwave

SMS API platforms:Which brands are most popular in search?

In August 2026, Twilio was the most searched among SMS API platforms worldwide, with an estimated 677K branded searches and 81.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio81.2%
  2. Vonage9.1%
  3. Sinch4.9%
  4. Plivo3.3%
  5. MessageBird1.5%

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Share of SearchLeaderboard

Compare the APIs used to send SMS at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SMS API platforms worldwide, by month

Share of Search by month for Twilio, Vonage, Sinch, Plivo. The figures are in the table below the chart.

View monthly share of search table
MonthTwilioVonageSinchPlivoMessageBird
Oct 202579.2%10.8%4.8%2.6%2.6%
Nov 202577.4%10.7%5.7%3.1%3.1%
Dec 202574.2%12.5%6.7%3%3.6%
Jan 202675.6%12.7%5.6%3%3%
Feb 202677.4%10.6%5.7%3.1%3.1%
Mar 202679.2%10.8%4.8%2.6%2.6%
Apr 202680.7%9.1%4.9%3.2%2.2%
May 202681.1%9.1%4.9%2.7%2.2%
Jun 202681.5%9.1%4.9%2.7%1.8%
Jul 202681.5%9.2%4.9%2.7%1.8%
Aug 202681.2%9.1%4.9%3.3%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Twilio

    81.2%

    Held 1st. 677K estimated branded searches, +0.01% vs prior month. Share -0.2 points.

  2. 2.Vonage

    9.1%

    Held 2nd. 76.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  3. 3.Sinch

    4.9%

    Held 3rd. 41.1K estimated branded searches, +0.12% vs prior month. Share 0 points.

  4. 4.Plivo

    3.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.MessageBird

    1.5%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among SMS API platforms worldwide?

In August 2026, Twilio was the most searched among SMS API platforms worldwide, with an estimated 677K branded searches and 81.2% estimated Share of Search within this set. Vonage is in 2nd place, 72.1 percentage points behind at 9.1% Share of Search.

Global SMS API platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Twilio79.2% → 81.2%81.5%Jun 202674.2%Dec 20251st
Vonage10.8% → 9.1%12.7%Jan 20269.1%Apr 20262nd
Sinch4.8% → 4.9%6.7%Dec 20254.8%Mar 20263rd
Plivo2.6% → 3.3%3.3%Aug 20262.6%Mar 20265th → 4th
MessageBird2.6% → 1.5%3.6%Dec 20251.5%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide increased from 79.2% to 81.2%.
  • Across the 11 months ending August 2026, Vonage’s estimated Share of Search among SMS API platforms worldwide decreased from 10.8% to 9.1%.
  • Across the 11 months ending August 2026, Plivo’s estimated Share of Search among SMS API platforms worldwide increased from 2.6% to 3.3%.
  • Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among SMS API platforms worldwide decreased from 2.6% to 1.5%.
  • Across the 11 months ending August 2026, Twilio’s estimated Share of Search among SMS API platforms worldwide peaked at 81.5% in June 2026 and was lowest at 74.2% in December 2025.
  • Across the 11 months ending August 2026, Vonage’s estimated Share of Search among SMS API platforms worldwide peaked at 12.7% in January 2026 and was lowest at 9.1% in April 2026.
  • Across the 11 months ending August 2026, Sinch’s estimated Share of Search among SMS API platforms worldwide peaked at 6.7% in December 2025 and was lowest at 4.8% in March 2026.
  • Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among SMS API platforms worldwide peaked at 3.6% in December 2025 and was lowest at 1.5% in August 2026.
  • Across the 11 months ending August 2026, Plivo rose from 5th to 4th among SMS API platforms worldwide.
  • Across the 11 months ending August 2026, MessageBird fell from 4th to 5th among SMS API platforms worldwide.
  • Across the 11 months ending August 2026, Sinch held steady: its estimated Share of Search among SMS API platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for SMS API platforms worldwide in August 2026?

  1. In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.

  2. MessageBird’s estimated Share of Search among SMS API platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026.

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