Brandwave

MessageBird vs Plivo:Which is searched more?

In August 2026, Plivo had more branded searches than MessageBird among SMS API platforms worldwide. Plivo was estimated to have 27.1K branded searches compared to MessageBird’s 12.1K, and held a 3.3% Share of Search versus MessageBird’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among SMS API platforms worldwide in August 2026Which is more popular in search, MessageBird or Plivo?
MessageBird1.5%12.1K searches
vs
Plivo3.3%27.1K searches

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Which is more popular in search, MessageBird or Plivo?

Compare the APIs used to send SMS at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MessageBird and Plivo among SMS API platforms worldwide, by month

Share of Search by month for Plivo, MessageBird. The figures are in the table below the chart.

View monthly share of search table
MonthPlivoMessageBird
Oct 20252.6%2.6%
Nov 20253.1%3.1%
Dec 20253%3.6%
Jan 20263%3%
Feb 20263.1%3.1%
Mar 20262.6%2.6%
Apr 20263.2%2.2%
May 20262.7%2.2%
Jun 20262.7%1.8%
Jul 20262.7%1.8%
Aug 20263.3%1.5%
Sep 2026——

How has the MessageBird and Plivo comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Plivo took it in April 2026.
  • Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among SMS API platforms worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 11 months ending August 2026, Plivo’s estimated Share of Search among SMS API platforms worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for SMS API platforms worldwide in August 2026?

  1. In August 2026, Plivo gained estimated Share of Search among SMS API platforms worldwide, from 2.7% to 3.3%.

  2. MessageBird’s estimated Share of Search among SMS API platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using MessageBird’s and Plivo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MessageBird

1 branded search term

  • messagebird

Plivo

1 branded search term

  • plivo

How the Brand Demand Index is measured

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