Brandwave

Twilio vs Zendesk:Which is more popular?

In September 2026, Twilio had more branded searches than Zendesk among business messaging platforms worldwide. Twilio had about 551,000 branded searches, while Zendesk had 301,000. Twilio made up 4.4% of all business messaging platform searches we track, and Zendesk accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Twilio and Zendesk each appeared in two of the five answers. Twilio and Zendesk were each mentioned first in two of the four answers that named either.

Among business messaging platforms worldwide in September 2026

Who do people search for more?

Twilio, about 83% more searches than Zendesk

Twilio 551K searchesZendesk 301K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Twilio in 2 of 5Zendesk in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Twilio first in 2Zendesk first in 2

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zendesk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio and Zendesk were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Twilio or Zendesk more popular in search?

This chart shows how often people search Google for Twilio and Zendesk by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.

Twilio and Zendesk among business messaging platforms worldwide, by month

Share of searches by month for Twilio, Zendesk. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Twilio and Zendesk comparison changed over the last 12 months?

3 findings
  • Twilio was ahead of Zendesk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Twilio’s share of searches among business messaging platforms worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 674K to 551K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among business messaging platforms worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 369K to 301K.

How did search popularity change for business messaging platforms worldwide in September 2026?

2 changes

  1. In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.

  2. Zendesk’s share of searches among business messaging platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Twilio’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Twilio

2 branded search terms

  • twilio
  • twilio app

Zendesk

2 branded search terms

  • zendesk
  • zendesk suite

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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