Twilio vs WATI:Which is more popular?
In September 2026, WATI had more branded searches than Twilio among WhatsApp business platforms worldwide. WATI had about 92,400 branded searches, while Twilio had 12,100. WATI made up 27.7% of all WhatsApp business platform searches we track, and Twilio accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about WhatsApp business platforms, Twilio appeared in all five answers and WATI in three. WATI was mentioned before Twilio in every answer.
Who do people search for more?
WATI, about 8 searches for every 1 for Twilio
Who does AI mention more?
Twilio, mentioned in every answer we collected
Who does AI recommend more?
WATI, named ahead of Twilio in every answer
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Top WhatsApp business platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. WATI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WATI was listed before Twilio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WATI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Respond.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AiSensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gupshup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Interakt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gallabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about WhatsApp business platforms
5 answers
Asked ChatGPT
“Which WhatsApp business platform should I use?”
Asked ChatGPT
“What are the best WhatsApp Business API providers?”
Asked ChatGPT
“What's the best WhatsApp marketing tool for a small business?”
Searched Google, AI Overview
“whatsapp business api”
Searched Google, AI Overview
“twilio whatsapp”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Twilio or WATI more popular in search?
This chart shows how often people search Google for Twilio and WATI by name. Each line represents a brand's share of searches for all seven WhatsApp business platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for WATI, Twilio. The figures are in the table below the chart.
View monthly share of searches table
| Month | WATI | AiSensy | Gupshup | Interakt | Respond.io | Twilio | Gallabox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15% | 33.4% | 12.3% | 4.5% | 3.7% | 3% |
| Nov 2025 | 29.5% | 15.7% | 28.6% | 12.8% | 5.7% | 3.8% | 3.8% |
| Dec 2025 | 28.7% | 18.6% | 27.8% | 12.5% | 5.6% | 3% | 3.7% |
| Jan 2026 | 26.5% | 21.1% | 25.8% | 14.1% | 6.3% | 3.4% | 2.8% |
| Feb 2026 | 27.9% | 18.1% | 27.1% | 14.8% | 5.4% | 3.6% | 3% |
| Mar 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Apr 2026 | 31.2% | 16.8% | 25.2% | 13.8% | 6.2% | 4.1% | 2.8% |
| May 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Jun 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Jul 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Aug 2026 | 26% | 20.8% | 25.5% | 13.9% | 7.6% | 3.4% | 2.8% |
| Sep 2026 | 27.7% | 22.1% | 22.1% | 14.8% | 6.6% | 3.6% | 3% |
How has the Twilio and WATI comparison changed over the last 12 months?
3 findings
- WATI was ahead of Twilio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Twilio’s share of searches among WhatsApp business platforms worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide moved from 28.2% to 27.7%, and its estimated monthly branded searches moved from 92.9K to 92.4K.
How did search popularity change for WhatsApp business platforms worldwide in September 2026?
1 change
In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Twilio’s and WATI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among WhatsApp business platforms
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