Brandwave

How popular isWATI?

In September 2026, people searched for WATI by name about 92,400 times worldwide, about the same as the previous year. These searches made up 27.7% of all global WhatsApp business platform searches, placing WATI first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about WhatsApp business platforms, WATI appeared in three of the five answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

WATI is the most searched of 7 competitors and the joint most recommended in AI answers.

  1. WATIShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AiSensyShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GupshupShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. InteraktShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Respond.ioShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top WhatsApp business platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WATI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WATI is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WATI1st
  2. Respond.io1st
  3. Twilio3rd
  4. AiSensy–
  5. Gupshup–
  6. Interakt–
  7. Gallabox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WATI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Respond.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AiSensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gupshup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Interakt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gallabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about WhatsApp business platforms

5 answers

  • Asked ChatGPT

    “Which WhatsApp business platform should I use?”

    1. 1WATI
    2. 2Respond.io
    3. 3Twilio

  • Asked ChatGPT

    “What are the best WhatsApp Business API providers?”

    1. 1Respond.io
    2. 2WATI
    3. 3Twilio

  • Asked ChatGPT

    “What's the best WhatsApp marketing tool for a small business?”

    1. 1WATI
    2. 2Twilio

  • Searched Google, AI Overview

    “whatsapp business api”

    1. 1Twilio

  • Searched Google, AI Overview

    “twilio whatsapp”

    1. 1Twilio

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which WhatsApp business platforms compete with WATI?

WATI against WhatsApp business platforms worldwide, by month

Share of searches by month for WATI, AiSensy, Gupshup, Interakt, Respond.io, Twilio, Gallabox. The figures are in the table below the chart.

View monthly share of searches table
MonthWATIAiSensyGupshupInteraktRespond.ioTwilioGallabox
Oct 202528.2%15%33.4%12.3%4.5%3.7%3%
Nov 202529.5%15.7%28.6%12.8%5.7%3.8%3.8%
Dec 202528.7%18.6%27.8%12.5%5.6%3%3.7%
Jan 202626.5%21.1%25.8%14.1%6.3%3.4%2.8%
Feb 202627.9%18.1%27.1%14.8%5.4%3.6%3%
Mar 202627.3%17.8%26.6%14.5%6.5%4.3%2.9%
Apr 202631.2%16.8%25.2%13.8%6.2%4.1%2.8%
May 202627.3%17.8%26.6%14.5%6.5%4.3%2.9%
Jun 202627%17.6%26.3%14.4%7.9%3.5%3.5%
Jul 202627%17.6%26.3%14.4%7.9%3.5%3.5%
Aug 202626%20.8%25.5%13.9%7.6%3.4%2.8%
Sep 202627.7%22.1%22.1%14.8%6.6%3.6%3%

  1. 1.WATI

    27.7%

    Held 1st. 92.4K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.AiSensy

    22.1%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Gupshup

    22.1%

    Moved from 2nd to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Interakt

    14.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Respond.io

    6.6%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1 points.

  6. 6.Twilio

    3.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Gallabox

    3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between WATI and its closest rivals

Every comparison with WATI

6 comparisons

How has branded search demand for WATI changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WATI worldwide held steady, from 92.9K to 92.4K.
  • Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide decreased from 28.2% to 27.7%.
  • Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide peaked at 31.2% in April 2026 and was lowest at 26% in August 2026.
  • Across the 12 months ending September 2026, WATI rose from 2nd to 1st among WhatsApp business platforms worldwide.

How did search popularity change for WhatsApp business platforms worldwide in September 2026?

5 changes

  1. In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches.

  2. In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%.

  3. In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%.

  4. In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%.

  5. In September 2026, Respond.io lost share of searches among WhatsApp business platforms worldwide, from 7.6% to 6.6%.

How are WATI’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using WATI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wati
  • wati io

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How the Brand Demand Index is measured

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