Textmagic vs Twilio:Which is more popular?
In September 2026, Twilio had more branded searches than Textmagic among business messaging platforms worldwide. Twilio had about 551,000 branded searches, while Textmagic had 18,700. Twilio made up 4.4% of all business messaging platform searches we track, and Textmagic accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Textmagic and Twilio each appeared in two of the five answers. Textmagic and Twilio were each mentioned first in one of the two answers that named either.
Who do people search for more?
Twilio, about 29 searches for every 1 for Textmagic
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top business messaging platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Textmagic and Twilio were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Textmagic and Twilio were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business messaging platforms
5 answers
Asked ChatGPT
“Which business messaging platform should I use?”
Asked ChatGPT
“What are the best business messaging platforms?”
Asked ChatGPT
“What's the best business messaging platform for a support team?”
Searched Google, AI Overview
“business messaging platform”
Searched Google, AI Overview
“business texting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Textmagic or Twilio more popular in search?
This chart shows how often people search Google for Textmagic and Twilio by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twilio, Textmagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Teams | Slack | Google Chat | Twilio | Zendesk | Vonage | Infobip | Sinch | Textmagic | MessageBird | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 26.1% | 5.3% | 2.9% | 0.72% | 0.47% | 0.32% | 0.21% | 0.17% | 0% |
| Nov 2025 | 36.4% | 29.8% | 24.4% | 4.9% | 2.7% | 0.67% | 0.44% | 0.36% | 0.22% | 0.2% | <0.01% |
| Dec 2025 | 28% | 34.2% | 28% | 4.6% | 3.1% | 0.77% | 0.41% | 0.42% | 0.26% | 0.23% | <0.01% |
| Jan 2026 | 31.6% | 31.6% | 25.9% | 5.2% | 3.5% | 0.87% | 0.47% | 0.38% | 0.21% | 0.21% | <0.01% |
| Feb 2026 | 31.9% | 31.9% | 26.1% | 5.2% | 2.9% | 0.71% | 0.47% | 0.39% | 0.22% | 0.21% | <0.01% |
| Mar 2026 | 32% | 32% | 26.2% | 5.3% | 2.9% | 0.72% | 0.39% | 0.32% | 0.18% | 0.17% | <0.01% |
| Apr 2026 | 30% | 30% | 30% | 6% | 2.2% | 0.67% | 0.44% | 0.36% | 0.2% | 0.16% | <0.01% |
| May 2026 | 25.8% | 31.6% | 31.6% | 6.3% | 2.8% | 0.71% | 0.47% | 0.38% | 0.17% | 0.17% | <0.01% |
| Jun 2026 | 27.4% | 33.5% | 27.4% | 6.7% | 3% | 0.75% | 0.49% | 0.41% | 0.19% | 0.15% | <0.01% |
| Jul 2026 | 27.5% | 33.7% | 27.5% | 6.8% | 2.5% | 0.75% | 0.5% | 0.41% | 0.19% | 0.15% | 0% |
| Aug 2026 | 27.5% | 33.7% | 27.5% | 6.8% | 2.5% | 0.76% | 0.5% | 0.41% | 0.19% | 0.12% | <0.01% |
| Sep 2026 | 32.5% | 32.5% | 26.6% | 4.4% | 2.4% | 0.6% | 0.48% | 0.39% | 0.15% | 0.08% | <0.01% |
How has the Textmagic and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Textmagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Textmagic’s share of searches among business messaging platforms worldwide moved from 0.21% to 0.15%, and its estimated monthly branded searches moved from 27.4K to 18.7K.
- Across the 12 months ending September 2026, Twilio’s share of searches among business messaging platforms worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 674K to 551K.
How did search popularity change for business messaging platforms worldwide in September 2026?
2 changes
In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.
Estimated monthly branded searches for Textmagic worldwide fell 31.8% over 12 measured months, from 27.4K to 18.7K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Textmagic’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business messaging platforms
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