Interakt vs Twilio:Which is more popular?
In September 2026, Interakt had more branded searches than Twilio among WhatsApp business platforms worldwide. Interakt had about 49,500 branded searches, while Twilio had 12,100. Interakt made up 14.8% of all WhatsApp business platform searches we track, and Twilio accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about WhatsApp business platforms, Twilio appeared in all five answers and Interakt in none.
Who do people search for more?
Interakt, about 4 searches for every 1 for Twilio
Who does AI mention more?
Twilio, mentioned in every answer we collected
Who does AI recommend more?
Twilio, the only one of the two named
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Top WhatsApp business platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. Interakt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WATI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Respond.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AiSensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gupshup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Interakt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gallabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about WhatsApp business platforms
5 answers
Asked ChatGPT
“Which WhatsApp business platform should I use?”
Asked ChatGPT
“What are the best WhatsApp Business API providers?”
Asked ChatGPT
“What's the best WhatsApp marketing tool for a small business?”
Searched Google, AI Overview
“whatsapp business api”
Searched Google, AI Overview
“twilio whatsapp”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Interakt or Twilio more popular in search?
This chart shows how often people search Google for Interakt and Twilio by name. Each line represents a brand's share of searches for all seven WhatsApp business platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Interakt, Twilio. The figures are in the table below the chart.
View monthly share of searches table
| Month | WATI | AiSensy | Gupshup | Interakt | Respond.io | Twilio | Gallabox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 15% | 33.4% | 12.3% | 4.5% | 3.7% | 3% |
| Nov 2025 | 29.5% | 15.7% | 28.6% | 12.8% | 5.7% | 3.8% | 3.8% |
| Dec 2025 | 28.7% | 18.6% | 27.8% | 12.5% | 5.6% | 3% | 3.7% |
| Jan 2026 | 26.5% | 21.1% | 25.8% | 14.1% | 6.3% | 3.4% | 2.8% |
| Feb 2026 | 27.9% | 18.1% | 27.1% | 14.8% | 5.4% | 3.6% | 3% |
| Mar 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Apr 2026 | 31.2% | 16.8% | 25.2% | 13.8% | 6.2% | 4.1% | 2.8% |
| May 2026 | 27.3% | 17.8% | 26.6% | 14.5% | 6.5% | 4.3% | 2.9% |
| Jun 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Jul 2026 | 27% | 17.6% | 26.3% | 14.4% | 7.9% | 3.5% | 3.5% |
| Aug 2026 | 26% | 20.8% | 25.5% | 13.9% | 7.6% | 3.4% | 2.8% |
| Sep 2026 | 27.7% | 22.1% | 22.1% | 14.8% | 6.6% | 3.6% | 3% |
How has the Interakt and Twilio comparison changed over the last 12 months?
3 findings
- Interakt was ahead of Twilio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide moved from 12.3% to 14.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Twilio’s share of searches among WhatsApp business platforms worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for WhatsApp business platforms worldwide in September 2026?
1 change
In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Interakt’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among WhatsApp business platforms
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