Apollo vs HubSpot:Which is more popular?
In September 2026, Apollo had more branded searches than HubSpot among sales engagement platforms worldwide. Apollo had about 301,000 branded searches, while HubSpot had 1,900. Apollo made up 88.1% of all sales engagement platform searches we track, and HubSpot accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about sales engagement platforms, both Apollo and HubSpot appeared in all five answers. Apollo was mentioned before HubSpot in three out of five answers.
Who do people search for more?
Apollo, about 158 searches for every 1 for HubSpot
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Apollo, named ahead of HubSpot in 3 of 5 answers
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Top sales engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Apollo and HubSpot showed up in all five answers. Apollo was listed before HubSpot in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yesware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Groove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales engagement platforms
5 answers
Asked ChatGPT
“Which sales engagement platform should I use?”
Asked ChatGPT
“What are the best sales engagement platforms?”
Asked ChatGPT
“What's the best sales engagement platform for a sales team?”
Searched Google, AI Overview
“sales engagement platform”
Searched Google, AI Overview
“sales cadence software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apollo or HubSpot more popular in search?
This chart shows how often people search Google for Apollo and HubSpot by name. Each line represents a brand's share of searches for all six sales engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Apollo, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Salesloft | Yesware | Outreach | HubSpot | Groove |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 18.7% | 2.5% | 1.4% | 1.7% | 0.05% |
| Nov 2025 | 82.2% | 13.6% | 2.2% | 0.97% | 0.98% | 0.04% |
| Dec 2025 | 81.9% | 13.6% | 2.2% | 1.1% | 1.2% | 0.05% |
| Jan 2026 | 81.9% | 13.6% | 2.2% | 1.1% | 1.2% | 0.04% |
| Feb 2026 | 82.2% | 13.6% | 1.8% | 1.1% | 1.2% | 0.04% |
| Mar 2026 | 86.9% | 9.6% | 1.6% | 0.98% | 0.84% | 0.03% |
| Apr 2026 | 89.1% | 8.1% | 1.1% | 1% | 0.7% | 0.02% |
| May 2026 | 89.2% | 8.1% | 1.1% | 0.86% | 0.71% | 0.03% |
| Jun 2026 | 87.2% | 9.7% | 1.3% | 0.93% | 0.85% | 0.03% |
| Jul 2026 | 87.4% | 9.7% | 1.3% | 0.88% | 0.68% | 0.03% |
| Aug 2026 | 87.4% | 9.7% | 1.3% | 0.88% | 0.68% | 0.03% |
| Sep 2026 | 88.1% | 9.7% | 0.85% | 0.73% | 0.56% | 0.03% |
How has the Apollo and HubSpot comparison changed over the last 12 months?
3 findings
- Apollo was ahead of HubSpot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement platforms worldwide moved from 75.7% to 88.1%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 12 months ending September 2026, HubSpot’s share of searches among sales engagement platforms worldwide moved from 1.7% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for sales engagement platforms worldwide in September 2026?
2 changes
In September 2026, Apollo gained share of searches among sales engagement platforms worldwide, from 87.4% to 88.1%.
Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apollo’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales engagement platforms
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