Brandwave

How popular isApollo.io in search?

In August 2026, there were an estimated 272K branded searches for Apollo.io worldwide which is up 42.9% over the last 11 months. Apollo.io holds 39.4% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo.io39.4%
  2. ZoomInfo29.5%
  3. Lusha24%
  4. Clay3.8%
  5. Cognism3.3%
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Which B2B sales intelligence platforms compete with Apollo.io?

Apollo.io against B2B sales intelligence platforms worldwide, by month

Share of Search by month for Apollo.io, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.ioZoomInfoLushaClayCognism
Oct 202526.6%35%28.5%4.1%5.8%
Nov 202532.4%29.8%29.4%3.5%4.9%
Dec 202530.7%34.1%27.6%3.8%3.8%
Jan 202630.5%33.9%27.3%3.7%4.6%
Feb 202630.2%33.7%27.1%4.5%4.5%
Mar 202636.4%33.4%22.1%4.3%3.7%
Apr 202640.8%31.4%20.9%3.4%3.5%
May 202639.1%29.7%24%3.9%3.3%
Jun 202634.8%31.8%25.7%4.1%3.5%
Jul 202635%32%25.9%3.4%3.6%
Aug 202639.4%29.5%24%3.8%3.3%
Sep 2026—————

  1. 1.Apollo.io

    39.4%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +4.3 points

  2. 2.ZoomInfo

    29.5%

    held 2nd · 204K estimated branded searches · -18.1% vs prior month · -2.5 points

  3. 3.Lusha

    24%

    held 3rd · 166K estimated branded searches · -17.8% vs prior month · -2 points

  4. 4.Clay

    3.8%

    moved from 5th to 4th · 26.6K estimated branded searches · +0.04% vs prior month · +0.4 points

  5. 5.Cognism

    3.3%

    moved from 4th to 5th · 22.7K estimated branded searches · -18.1% vs prior month · -0.3 points

Compare search popularity between Apollo.io and its closest rivals

How has branded search demand for Apollo.io changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apollo.io worldwide rose from 191K to 272K.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide increased from 26.6% to 39.4%.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 40.8% in April 2026 and was lowest at 26.6% in October 2025.
  • Across the 11 months ending August 2026, Apollo.io rose from 3rd to 1st among B2B sales intelligence platforms worldwide.

How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%.

  4. In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

  5. In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

Which cold email and sales engagement platforms compete with Apollo.io?

Apollo.io against cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo.io, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.iolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202547.5%23.1%8.1%8.7%10.3%0.95%0.86%0.41%
Nov 202552.7%21.8%7.7%8.2%7.9%0.72%0.64%0.38%
Dec 202554.7%18.4%8.2%8.4%8.2%0.91%0.79%0.39%
Jan 202654.9%18.5%8%8.4%8.2%0.75%0.78%0.42%
Feb 202652.7%21.6%7.9%8.1%7.9%0.71%0.78%0.39%
Mar 202660.3%16.9%7.2%7.7%6.1%0.7%0.78%0.31%
Apr 202664.4%15.1%6.6%6.9%5.5%0.5%0.79%0.26%
May 202662.8%14.6%7.6%8.1%5.3%0.62%0.65%0.29%
Jun 202659.2%16.7%8.7%7.6%6%0.67%0.64%0.46%
Jul 202659.2%16.7%8.7%7.6%6%0.81%0.61%0.36%
Aug 202664.2%10%9.4%8.1%6.5%0.71%0.65%0.31%
Sep 2026————————

  1. 1.Apollo.io

    64.2%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +5 points

  2. 2.lemlist

    10%

    held 2nd · 42.6K estimated branded searches · -44.6% vs prior month · -6.6 points

  3. 3.Smartlead

    9.4%

    held 3rd · 40K estimated branded searches · -0.57% vs prior month · +0.7 points

  4. 4.Instantly

    8.1%

    held 4th · 34.4K estimated branded searches · -1.8% vs prior month · +0.5 points

  5. 5.Salesloft

    6.5%

    held 5th · 27.7K estimated branded searches · -0.14% vs prior month · +0.5 points

  6. 6.Reply.io

    0.71%

    held 6th · 3K estimated branded searches · -19.5% vs prior month · -0.1 points

  7. 7.Outreach

    0.65%

    held 7th · 2.8K estimated branded searches · -2.8% vs prior month · 0 points

  8. 8.Woodpecker

    0.31%

    held 8th · 1.3K estimated branded searches · -21.6% vs prior month · -0.1 points

Compare search popularity between Apollo.io and its closest rivals

How has branded search demand for Apollo.io changed worldwide over the last 12 months?

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.

  2. In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.

  3. In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.

  4. In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.

  5. In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.

  6. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

How is Apollo.io measured?

Brandwave collects information about searches that people make online using Apollo.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • apollo extension chrome
  • apollo io
  • apollo io app
  • apollo io chrome extension
  • apollo io cost
  • apollo io crm
  • apollo io email
  • apollo io extension
  • apollo io extension chrome
  • apollo io extension download
  • apollo io extension for chrome
  • apollo io pricing
  • apollo lead generation
  • Apollo.io
  • apollo.io b2b sales intelligence
  • apollo.io pricing
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo
  • www apollo io

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How the Brand Demand Index is measured

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