Brandwave

How popular isApollo in search?

In September 2026, people searched for Apollo by name about 320,000 times worldwide, a 75.7% increase from the previous year. These searches made up 28% of all global business data platform searches, placing Apollo first out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Apollo28%
  2. Dun & Bradstreet22.6%
  3. ZoomInfo17.9%
  4. LinkedIn Sales Navigator12%
  5. Crunchbase8%
  6. PitchBook8%
  7. Cognism2.4%
  8. CB Insights0.88%
  9. Clay0.22%
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Which business data platforms compete with Apollo?

Apollo against business data platforms worldwide, by month

Share of searches by month for Apollo, Dun & Bradstreet, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, PitchBook, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloDun & BradstreetZoomInfoLinkedIn Sales NavigatorCrunchbasePitchBookCognismCB InsightsClay
Oct 202515.3%22.1%21.2%14.2%14.2%7.8%3.5%1.6%0.21%
Nov 202519.6%23.6%18.7%12.5%12.5%8.4%3.1%1.4%0.23%
Dec 202519%22.9%22.1%13.3%12.1%6.6%2.4%1.3%0.22%
Jan 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Feb 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Mar 202621.4%17.4%20.5%11.2%16.8%9.2%2.3%1%0.17%
Apr 202627.4%18.4%21.6%11.8%11.9%5.3%2.4%1.1%0.18%
May 202626.1%21.1%20.5%12.6%11.2%5%2.3%1%0.21%
Jun 202622.5%22.1%21.4%14.3%9.6%6.4%2.4%1.1%0.17%
Jul 202623.1%22.7%22%13.5%9.8%5.4%2.4%0.88%0.18%
Aug 202625%24.6%19.4%13%8.8%5.9%2.1%0.96%0.24%
Sep 202628%22.6%17.9%12%8%8%2.4%0.88%0.22%

  1. 1.Apollo

    28%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.9 points.

  2. 2.Dun & Bradstreet

    22.6%

    Held 2nd. 254K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.ZoomInfo

    17.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.LinkedIn Sales Navigator

    12%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Crunchbase

    8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.PitchBook

    8%

    Held 6th. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.2 points.

  7. 7.Cognism

    2.4%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  8. 8.CB Insights

    0.88%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Clay

    0.22%

    Held 9th. 2.5K estimated branded searches, -0.8% vs prior month. Share 0 points.

Compare search popularity between Apollo and its closest rivals

Every comparison with Apollo

39 comparisons

How has branded search demand for Apollo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apollo worldwide rose from 182K to 320K.
  • Across the 12 months ending September 2026, Apollo’s share of searches among business data platforms worldwide increased from 15.3% to 28%.
  • Across the 12 months ending September 2026, Apollo rose from 3rd to 1st among business data platforms worldwide.

How did search popularity change for business data platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.

  2. In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%.

  3. In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%.

  4. In September 2026, ZoomInfo lost share of searches among business data platforms worldwide, from 19.4% to 17.9%.

  5. In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.

  6. In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%.

How are Apollo’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Apollo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apollo email finder
  • apollo extension chrome
  • apollo io app
  • apollo io crm
  • apollo io email
  • apollo io extension
  • Apollo.io
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo

Do you work for Apollo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Apollo compete?

Apollo is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms1st of 928%Shown above
Sales prospecting platforms1st of 1130.2%Show ranking
Sales intelligence platforms1st of 731.7%Show ranking
Data enrichment platforms1st of 1037.4%Show ranking
B2B contact data providers1st of 641.8%Show ranking
AI lead generation tools1st of 648.5%Show ranking
Email finder tools10th of 110.89%Show ranking
Cold email and sales engagement platforms1st of 865%Show ranking
AI sales agents1st of 788.5%Show ranking
Sales engagement platforms1st of 688.1%Show ranking
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