Brandwave

How popular isApollo in search?

In September 2026, there were an estimated 315K branded searches for Apollo worldwide which is up 77.5% over the last 12 months. Apollo holds 39.1% estimated Share of Search among B2B contact data providers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apollo39.1%
  2. ZoomInfo25%
  3. Lusha25%
  4. Hunter7.5%
  5. Cognism3.4%
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Which B2B contact data providers compete with Apollo?

Apollo against B2B contact data providers worldwide, by month

Share of Search by month for Apollo, ZoomInfo, Lusha, Hunter, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApolloZoomInfoLushaHunterCognism
Oct 202524.4%33.9%27.7%8.3%5.6%
Nov 202530.4%28.9%28.9%7.1%4.8%
Dec 202528.4%32.9%27%8.1%3.6%
Jan 202628.1%32.7%26.7%8%4.4%
Feb 202628.1%32.7%26.7%8%4.4%
Mar 202634%32.6%21.8%8%3.6%
Apr 202638.4%30.4%20.3%7.5%3.3%
May 202637%29%23.7%7.1%3.2%
Jun 202632.6%31%25.3%7.6%3.4%
Jul 202632.6%31%25.3%7.6%3.4%
Aug 202636.6%28.4%23.3%8.5%3.1%
Sep 202639.1%25%25%7.5%3.4%

  1. 1.Apollo

    39.1%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.5 points.

  2. 2.ZoomInfo

    25%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.4 points.

  3. 3.Lusha

    25%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.

  4. 4.Hunter

    7.5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Cognism

    3.4%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Apollo and its closest rivals

Every comparison with Apollo

How has branded search demand for Apollo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Apollo worldwide rose from 178K to 315K.
  • Across the 12 months ending September 2026, Apollo’s estimated Share of Search among B2B contact data providers worldwide increased from 24.4% to 39.1%.
  • Across the 12 months ending September 2026, Apollo rose from 3rd to 1st among B2B contact data providers worldwide.

How did search popularity change for B2B contact data providers worldwide in September 2026?

  1. In September 2026, Apollo gained estimated Share of Search among B2B contact data providers worldwide, from 36.6% to 39.1%.

  2. In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.

  3. In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.

  4. In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.

  5. Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

Where does Apollo compete?

Apollo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
B2B contact data providers1st of 539.1%Shown above
Data enrichment platforms1st of 542%Show ranking
B2B sales intelligence platforms1st of 542.1%Show ranking
Sales intelligence platforms1st of 542.1%Show ranking
Cold email and sales engagement platforms1st of 865%Show ranking
AI lead generation tools1st of 570.2%Show ranking
Sales prospecting platforms1st of 570.4%Show ranking
AI sales agents1st of 590.2%Show ranking

How is Apollo measured?

Brandwave collects information about searches that people make online using Apollo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • apollo extension chrome
  • apollo io app
  • apollo io crm
  • apollo io email
  • apollo io extension
  • Apollo.io
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo

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How the Brand Demand Index is measured

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