Brandwave

Apollo.io vs Reply.io:Which is more popular by branded search?

In August 2026, Apollo.io had more branded searches than Reply.io among cold email and sales engagement platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to Reply.io’s 3K, and held a 64.2% Share of Search versus Reply.io’s 0.71%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among cold email and sales engagement platforms worldwide in August 2026Which is more popular in search, Apollo.io or Reply.io?
Apollo.io64.2%272K searches
vs
Reply.io0.71%3K searches
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Which is more popular in search, Apollo.io or Reply.io?

Compare cold email, prospecting, and sales engagement software used by outbound sales teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apollo.io and Reply.io among cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo.io, Reply.io. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.iolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202547.5%23.1%8.1%8.7%10.3%0.95%0.86%0.41%
Nov 202552.7%21.8%7.7%8.2%7.9%0.72%0.64%0.38%
Dec 202554.7%18.4%8.2%8.4%8.2%0.91%0.79%0.39%
Jan 202654.9%18.5%8%8.4%8.2%0.75%0.78%0.42%
Feb 202652.7%21.6%7.9%8.1%7.9%0.71%0.78%0.39%
Mar 202660.3%16.9%7.2%7.7%6.1%0.7%0.78%0.31%
Apr 202664.4%15.1%6.6%6.9%5.5%0.5%0.79%0.26%
May 202662.8%14.6%7.6%8.1%5.3%0.62%0.65%0.29%
Jun 202659.2%16.7%8.7%7.6%6%0.67%0.64%0.46%
Jul 202659.2%16.7%8.7%7.6%6%0.81%0.61%0.36%
Aug 202664.2%10%9.4%8.1%6.5%0.71%0.65%0.31%
Sep 2026————————

How has the Apollo.io and Reply.io comparison changed over the last 12 months?

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.

  2. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apollo.io’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apollo.io

21 branded search terms

  • apollo extension chrome
  • apollo io
  • apollo io app
  • apollo io chrome extension
  • apollo io cost
  • apollo io crm
  • apollo io email
  • apollo io extension
  • apollo io extension chrome
  • apollo io extension download
  • apollo io extension for chrome
  • apollo io pricing
  • apollo lead generation
  • Apollo.io
  • apollo.io b2b sales intelligence
  • apollo.io pricing
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo
  • www apollo io

Reply.io

4 branded search terms

  • reply io
  • reply io pricing
  • Reply.io
  • reply.io pricing

How the Brand Demand Index is measured

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