Apollo vs ZoomInfo:Which is more popular?
In September 2026, Apollo had more branded searches than ZoomInfo among sales prospecting platforms worldwide. Apollo had about 315,000 branded searches, while ZoomInfo had 201,000. Apollo made up 30.2% of all sales prospecting platform searches we track, and ZoomInfo accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about sales prospecting platforms, both Apollo and ZoomInfo appeared in all five answers. Apollo was mentioned before ZoomInfo in four out of five answers.
Who do people search for more?
Apollo, about 57% more searches than ZoomInfo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Apollo, named ahead of ZoomInfo in 4 of 5 answers
Follow Apollo vs ZoomInfo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales prospecting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Apollo and ZoomInfo showed up in all five answers. Apollo was listed before ZoomInfo in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales prospecting platforms
5 answers
Asked ChatGPT
“Which sales prospecting platform should I use?”
Asked ChatGPT
“What are the best sales prospecting platforms?”
Asked ChatGPT
“What's the best sales prospecting platform for a sales team?”
Searched Google, AI Overview
“sales prospecting platform”
Searched Google, AI Overview
“prospecting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apollo or ZoomInfo more popular in search?
This chart shows how often people search Google for Apollo and ZoomInfo by name. Each line represents a brand's share of searches for all 11 sales prospecting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Apollo, ZoomInfo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Lusha | ZoomInfo | LinkedIn Sales Navigator | lemlist | Smartlead | Instantly | Clay | Cognism | Reply.io | Outreach |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 19.8% | 24.2% | 16.2% | 8.9% | 3.1% | 3.3% | 2.5% | 4% | 0.35% | 0.29% |
| Nov 2025 | 21.9% | 20.9% | 20.9% | 14% | 9.4% | 3.3% | 3.5% | 2.2% | 3.4% | 0.3% | 0.25% |
| Dec 2025 | 21.1% | 20% | 24.4% | 14.7% | 7.4% | 3.2% | 3.4% | 2.5% | 2.7% | 0.35% | 0.27% |
| Jan 2026 | 20.6% | 19.6% | 23.9% | 16% | 7.2% | 3.1% | 3.3% | 2.5% | 3.2% | 0.28% | 0.27% |
| Feb 2026 | 20.2% | 19.1% | 23.4% | 15.7% | 8.6% | 3.1% | 3.2% | 2.9% | 3.2% | 0.28% | 0.27% |
| Mar 2026 | 25.6% | 16.4% | 24.5% | 13.4% | 7.4% | 3.1% | 3.4% | 3% | 2.7% | 0.29% | 0.28% |
| Apr 2026 | 29.5% | 15.6% | 23.4% | 12.8% | 7% | 3% | 3.2% | 2.4% | 2.6% | 0.23% | 0.33% |
| May 2026 | 27.8% | 17.8% | 21.8% | 13.4% | 6.6% | 3.4% | 3.6% | 2.7% | 2.4% | 0.26% | 0.26% |
| Jun 2026 | 24% | 18.6% | 22.8% | 15.2% | 6.9% | 3.6% | 3.1% | 2.8% | 2.5% | 0.27% | 0.24% |
| Jul 2026 | 24.4% | 18.9% | 23.2% | 14.2% | 7% | 3.6% | 3.2% | 2.3% | 2.6% | 0.34% | 0.23% |
| Aug 2026 | 28% | 17.8% | 21.7% | 14.5% | 4.4% | 4.2% | 3.6% | 2.7% | 2.4% | 0.31% | 0.27% |
| Sep 2026 | 30.2% | 19.3% | 19.3% | 12.9% | 4.8% | 4.4% | 3.2% | 2.9% | 2.6% | 0.28% | 0.24% |
How has the Apollo and ZoomInfo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Apollo took it in November 2025, ZoomInfo took it in December 2025, Apollo took it in March 2026.
- Across the 12 months ending September 2026, Apollo’s share of searches among sales prospecting platforms worldwide moved from 17.4% to 30.2%, and its estimated monthly branded searches moved from 177K to 315K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among sales prospecting platforms worldwide moved from 24.2% to 19.3%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for sales prospecting platforms worldwide in September 2026?
3 changes
In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches.
In September 2026, Apollo gained share of searches among sales prospecting platforms worldwide, from 28% to 30.2%.
In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Apollo’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales prospecting platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.