Brandwave

B2B contact data providers:Which are searched most?

In September 2026, Apollo was the most searched among B2B contact data providers worldwide, with an estimated 314K branded searches and 39.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apollo39.1%
  2. ZoomInfo25%
  3. Lusha25%
  4. Hunter7.5%
  5. Cognism3.4%

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Share of SearchLeaderboard

Compare the b2b contact data providers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B contact data providers worldwide, by month

Share of Search by month for Apollo, ZoomInfo, Lusha, Hunter, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApolloZoomInfoLushaHunterCognism
Oct 202524.4%33.9%27.7%8.3%5.6%
Nov 202530.4%28.9%28.9%7.1%4.8%
Dec 202528.4%32.9%27%8.1%3.6%
Jan 202628.1%32.7%26.7%8%4.4%
Feb 202628.1%32.7%26.7%8%4.4%
Mar 202634%32.6%21.8%8%3.6%
Apr 202638.4%30.4%20.3%7.5%3.3%
May 202637%29%23.7%7.1%3.2%
Jun 202632.6%31%25.3%7.6%3.4%
Jul 202632.6%31%25.3%7.6%3.4%
Aug 202636.6%28.4%23.3%8.5%3.1%
Sep 202639.1%25%25%7.5%3.4%

This month’s ranking, September 2026

  1. 1.Apollo

    39.1%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.5 points.

  2. 2.ZoomInfo

    25%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.4 points.

  3. 3.Lusha

    25%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.

  4. 4.Hunter

    7.5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Cognism

    3.4%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among B2B contact data providers worldwide?

In September 2026, Apollo was the most searched among B2B contact data providers worldwide, with an estimated 314K branded searches and 39.1% estimated Share of Search within this set. ZoomInfo is in 2nd place, 14.1 percentage points behind at 25% Share of Search.

Global B2B contact data providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apollo24.4% → 39.1%39.1%Sep 202624.4%Oct 20253rd → 1st
ZoomInfo33.9% → 25%33.9%Oct 202525%Sep 20261st → 2nd
Lusha27.7% → 25%28.9%Nov 202520.3%Apr 20262nd → 3rd
Hunter8.3% → 7.5%8.5%Aug 20267.1%Nov 20254th
Cognism5.6% → 3.4%5.6%Oct 20253.1%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Apollo’s estimated Share of Search among B2B contact data providers worldwide increased from 24.4% to 39.1%.
  • Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide decreased from 33.9% to 25%.
  • Across the 12 months ending September 2026, Lusha’s estimated Share of Search among B2B contact data providers worldwide decreased from 27.7% to 25%.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide decreased from 8.3% to 7.5%.
  • Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide decreased from 5.6% to 3.4%.
  • Across the 12 months ending September 2026, Lusha’s estimated Share of Search among B2B contact data providers worldwide peaked at 28.9% in November 2025 and was lowest at 20.3% in April 2026.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide peaked at 8.5% in August 2026 and was lowest at 7.1% in November 2025.
  • Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide peaked at 5.6% in October 2025 and was lowest at 3.1% in August 2026.
  • Across the 12 months ending September 2026, Apollo rose from 3rd to 1st among B2B contact data providers worldwide.
  • Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B contact data providers worldwide.
  • Across the 12 months ending September 2026, Lusha fell from 2nd to 3rd among B2B contact data providers worldwide.

How did search popularity change for B2B contact data providers worldwide in September 2026?

  1. In September 2026, Apollo gained estimated Share of Search among B2B contact data providers worldwide, from 36.6% to 39.1%.

  2. In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.

  3. In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.

  4. In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.

  5. Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

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