Cognism vs ZoomInfo:Which is more popular by branded search?
In August 2026, ZoomInfo had more branded searches than Cognism among B2B sales intelligence platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to Cognism’s 22.7K, and held a 29.5% Share of Search versus Cognism’s 3.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cognism or ZoomInfo?
Compare data platforms that help B2B teams find, understand, and reach potential buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo.io | ZoomInfo | Lusha | Clay | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 35% | 28.5% | 4.1% | 5.8% |
| Nov 2025 | 32.4% | 29.8% | 29.4% | 3.5% | 4.9% |
| Dec 2025 | 30.7% | 34.1% | 27.6% | 3.8% | 3.8% |
| Jan 2026 | 30.5% | 33.9% | 27.3% | 3.7% | 4.6% |
| Feb 2026 | 30.2% | 33.7% | 27.1% | 4.5% | 4.5% |
| Mar 2026 | 36.4% | 33.4% | 22.1% | 4.3% | 3.7% |
| Apr 2026 | 40.8% | 31.4% | 20.9% | 3.4% | 3.5% |
| May 2026 | 39.1% | 29.7% | 24% | 3.9% | 3.3% |
| Jun 2026 | 34.8% | 31.8% | 25.7% | 4.1% | 3.5% |
| Jul 2026 | 35% | 32% | 25.9% | 3.4% | 3.6% |
| Aug 2026 | 39.4% | 29.5% | 24% | 3.8% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Cognism and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Cognism in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 5.8% to 3.3%, and its estimated monthly branded searches moved from 41.6K to 22.7K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 35% to 29.5%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?
2 changes
In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.
In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Cognism’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.