Brandwave

Apollo vs Crunchbase:Which is more popular?

In September 2026, Apollo had more branded searches than Crunchbase among business data platforms worldwide. Apollo had about 314,000 branded searches, while Crunchbase had 90,500. Apollo made up 28% of all business data platform searches we track, and Crunchbase accounted for 8%. When we asked ChatGPT and Google AI Overviews about business data platforms, Apollo appeared in three of the five answers and Crunchbase in none.

Among business data platforms worldwide in September 2026

Who do people search for more?

Apollo, about 3 searches for every 1 for Crunchbase

Apollo 314K searchesCrunchbase 90.5K searches

Who does AI mention more?

Apollo, mentioned in 3 of 5 answers, Crunchbase in 0

Apollo in 3 of 5Crunchbase in 0 of 5

Who does AI recommend more?

Apollo, the only one of the two named

Apollo first in 3Crunchbase never named

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Top business data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apollo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crunchbase did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Dun & Bradstreet5th
  6. Clay6th
  7. Crunchbase–
  8. PitchBook–
  9. CB Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZoomInfo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Sales Navigator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dun & Bradstreet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crunchbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PitchBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Apollo or Crunchbase more popular in search?

This chart shows how often people search Google for Apollo and Crunchbase by name. Each line represents a brand's share of searches for all nine business data platforms we track, month by month, from English-language searches worldwide.

Apollo and Crunchbase among business data platforms worldwide, by month

Share of searches by month for Apollo, Crunchbase. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloDun & BradstreetZoomInfoLinkedIn Sales NavigatorCrunchbasePitchBookCognismCB InsightsClay
Oct 202515.3%22.1%21.2%14.2%14.2%7.8%3.5%1.6%0.21%
Nov 202519.6%23.6%18.7%12.5%12.5%8.4%3.1%1.4%0.23%
Dec 202519%22.9%22.1%13.3%12.1%6.6%2.4%1.3%0.22%
Jan 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Feb 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Mar 202621.4%17.4%20.5%11.2%16.8%9.2%2.3%1%0.17%
Apr 202627.4%18.4%21.6%11.8%11.9%5.3%2.4%1.1%0.18%
May 202626.1%21.1%20.5%12.6%11.2%5%2.3%1%0.21%
Jun 202622.5%22.1%21.4%14.3%9.6%6.4%2.4%1.1%0.17%
Jul 202623.1%22.7%22%13.5%9.8%5.4%2.4%0.88%0.18%
Aug 202625%24.6%19.4%13%8.8%5.9%2.1%0.96%0.24%
Sep 202628%22.6%17.9%12%8%8%2.4%0.88%0.22%

How has the Apollo and Crunchbase comparison changed over the last 12 months?

3 findings
  • Apollo was ahead of Crunchbase in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apollo’s share of searches among business data platforms worldwide moved from 15.3% to 28%, and its estimated monthly branded searches moved from 177K to 314K.
  • Across the 12 months ending September 2026, Crunchbase’s share of searches among business data platforms worldwide moved from 14.2% to 8%, and its estimated monthly branded searches moved from 165K to 90.5K.

How did search popularity change for business data platforms worldwide in September 2026?

2 changes

  1. In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.

  2. In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Apollo’s and Crunchbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apollo

8 branded search terms

  • apollo extension chrome
  • apollo io app
  • apollo io crm
  • apollo io extension
  • Apollo.io
  • app apollo io
  • appapollo io
  • io apollo

Crunchbase

1 branded search term

  • crunchbase

How the Brand Demand Index is measured

Other head-to-heads among business data platforms

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