Brandwave

How popular isClay?

In September 2026, people searched for Clay by name about 32,400 times worldwide, a 17.6% increase from the previous year. These searches made up 0.33% of all global B2B contact data provider searches, placing Clay sixth out of six providers. When we asked both ChatGPT and Google AI Overviews about B2B contact data providers, Clay appeared in three of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Clay is the sixth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. ApolloShare of searches 41.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZoomInfoShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LushaShare of searches 26.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. CognismShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ClayShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top B2B contact data providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clay is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. Cognism3rd
  4. Lusha4th
  5. UpLead4th
  6. Clay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpLead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about B2B contact data providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B contact data providers compete with Clay?

Clay against B2B contact data providers worldwide, by month

Share of searches by month for Apollo, ZoomInfo, Lusha, Cognism, Clay. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaCognismUpLeadClay
Oct 202526%36.1%29.5%5.9%2.2%0.36%
Nov 202532%30.4%30.4%5%1.8%0.37%
Dec 202530.3%35.1%28.7%3.9%1.7%0.34%
Jan 202630%34.8%28.4%4.7%1.7%0.35%
Feb 202630.1%34.9%28.5%4.7%1.4%0.35%
Mar 202636.4%35%23.3%3.8%1.1%0.29%
Apr 202641.1%32.5%21.7%3.6%0.87%0.27%
May 202639.3%30.8%25.2%3.4%1%0.31%
Jun 202634.6%33%26.9%3.6%1.6%0.26%
Jul 202634.9%33.2%27.1%3.7%0.89%0.27%
Aug 202639.5%30.7%25.2%3.4%0.82%0.38%
Sep 202641.8%26.8%26.7%3.6%0.72%0.33%

  1. 1.Apollo

    41.8%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  2. 2.ZoomInfo

    26.8%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.9 points.

  3. 3.Lusha

    26.7%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.

  4. 4.Cognism

    3.6%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.UpLead

    0.72%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Clay

    0.33%

    Held 6th. 2.5K estimated branded searches, -0.8% vs prior month. Share -0.1 points.

Compare popularity between Clay and its closest rivals

Every comparison with Clay

25 comparisons

How has branded search demand for Clay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide rose from 27.5K to 32.4K.
  • Across the 12 months ending September 2026, Clay’s share of searches among B2B contact data providers worldwide held steady, from 0.36% to 0.33%.

How did search popularity change for B2B contact data providers worldwide in September 2026?

5 changes

  1. In September 2026, Apollo gained share of searches among B2B contact data providers worldwide, from 39.5% to 41.8%.

  2. In September 2026, Lusha gained share of searches among B2B contact data providers worldwide, from 25.2% to 26.7%.

  3. In September 2026, ZoomInfo lost share of searches among B2B contact data providers worldwide, from 30.7% to 26.8%.

  4. UpLead’s share of searches among B2B contact data providers worldwide has lost ground for 3 months in a row, from 1.6% to 0.72% in September 2026.

  5. Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are Clay’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clay agent
  • clay ai
  • clay ai lead generation
  • clay data enrichment
  • clay sales
  • clay sales intelligence
  • claygent

Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clay compete?

Clay is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms9th of 90.22%Show ranking
Sales prospecting platforms8th of 112.9%Show ranking
Sales intelligence platforms7th of 70.4%Show ranking
Data enrichment platforms4th of 103.7%Show ranking
B2B contact data providers6th of 60.33%Shown above
AI lead generation tools6th of 60.61%Show ranking
AI sales agents4th of 71.1%Show ranking
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Is Clay your brand?

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