How popular isClay in search?
In September 2026, there were an estimated 32.4K branded searches for Clay worldwide which is up 17.6% over the last 12 months. Clay holds 0.88% estimated Share of Search among AI lead generation tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Clay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which AI lead generation tools compete with Clay?
Share of Search by month for Apollo, lemlist, Smartlead, Instantly, Clay. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 26.9% | 9.4% | 10.1% | 1.1% |
| Nov 2025 | 57% | 24.4% | 8.5% | 9.1% | 0.98% |
| Dec 2025 | 59.6% | 20.8% | 9.1% | 9.5% | 1% |
| Jan 2026 | 59.6% | 20.8% | 8.9% | 9.5% | 1.2% |
| Feb 2026 | 56.9% | 24.3% | 8.7% | 9.1% | 1% |
| Mar 2026 | 64.2% | 18.5% | 7.9% | 8.5% | 0.91% |
| Apr 2026 | 68.5% | 16.3% | 6.9% | 7.5% | 0.79% |
| May 2026 | 66.5% | 15.7% | 8.2% | 8.7% | 0.98% |
| Jun 2026 | 63.2% | 18.1% | 9.4% | 8.3% | 1% |
| Jul 2026 | 63.1% | 18.1% | 9.4% | 8.2% | 1.1% |
| Aug 2026 | 68.8% | 10.8% | 10.2% | 9% | 1.2% |
| Sep 2026 | 70.2% | 11.1% | 10.2% | 7.5% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.2% | 315K | +21.5% | +1.4 points | |
| 2, held 2nd | 11.1% | 49.7K | +22.4% | +0.3 points | |
| 3, held 3rd | 10.2% | 45.9K | +19.2% | 0 points | |
| 4, held 4th | 7.5% | 33.8K | +0.15% | -1.4 points | |
| 5, held 5th | 0.88% | 4K | -9.6% | -0.3 points |
1.
Apollo70.2%
Held 1st. 315K estimated branded searches, +21.5% vs prior month. Share +1.4 points.
2.
lemlist
11.1%
Held 2nd. 49.7K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
10.2%
Held 3rd. 45.9K estimated branded searches, +19.2% vs prior month. Share 0 points.
7.5%
Held 4th. 33.8K estimated branded searches, +0.15% vs prior month. Share -1.4 points.
5.
Clay0.88%
Held 5th. 4K estimated branded searches, -9.6% vs prior month. Share -0.3 points.
Compare search popularity between Clay and its closest rivals
How has branded search demand for Clay changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide rose from 27.5K to 32.4K.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI lead generation tools worldwide held steady, from 1.1% to 0.88%.
How did search popularity change for AI lead generation tools worldwide in September 2026?
5 changes
In September 2026, Apollo gained estimated Share of Search among AI lead generation tools worldwide, from 68.8% to 70.2%.
In September 2026, Instantly lost estimated Share of Search among AI lead generation tools worldwide, from 9% to 7.5%.
Estimated monthly branded searches for Smartlead worldwide rose 45.7% over 12 measured months, from 31.5K to 45.9K in September 2026.
Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
Estimated monthly branded searches for lemlist worldwide fell 45.1% over 12 measured months, from 90.6K to 49.7K in September 2026.
Where does Clay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 5th of 5 | 0.53% | Show ranking |
| Sales intelligence platforms | 5th of 5 | 0.53% | Show ranking |
| AI lead generation tools | 5th of 5 | 0.88% | Shown above |
| AI sales agents | 3rd of 5 | 1.1% | Show ranking |
| B2B data enrichment platforms | 1st of 5 | 33.7% | Show ranking |
How is Clay measured?
Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- clay agent
- clay ai
- clay ai lead generation
- clay data enrichment
- clay sales
- clay sales intelligence
- claygent
Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Clay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.