Brandwave

How popular isApollo?

In September 2026, people searched for Apollo by name about 320,000 times worldwide, a 75.7% increase from the previous year. These searches made up 88.1% of all global sales engagement platform searches, placing Apollo first out of six platforms. When we asked both ChatGPT and Google AI Overviews about sales engagement platforms, Apollo appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Apollo is the most searched of 6 competitors and the third most recommended in AI answers.

  1. ApolloShare of searches 88.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. SalesloftShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. YeswareShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OutreachShare of searches 0.73%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HubSpotShare of searches 0.56%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top sales engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Apollo is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outreach1st
  2. Salesloft2nd
  3. Apollo3rd
  4. HubSpot4th
  5. Yesware–
  6. Groove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yesware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Groove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales engagement platforms compete with Apollo?

Apollo against sales engagement platforms worldwide, by month

Share of searches by month for Apollo, Salesloft. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloSalesloftYeswareOutreachHubSpotGroove
Oct 202575.7%18.7%2.5%1.4%1.7%0.05%
Nov 202582.2%13.6%2.2%0.97%0.98%0.04%
Dec 202581.9%13.6%2.2%1.1%1.2%0.05%
Jan 202681.9%13.6%2.2%1.1%1.2%0.04%
Feb 202682.2%13.6%1.8%1.1%1.2%0.04%
Mar 202686.9%9.6%1.6%0.98%0.84%0.03%
Apr 202689.1%8.1%1.1%1%0.7%0.02%
May 202689.2%8.1%1.1%0.86%0.71%0.03%
Jun 202687.2%9.7%1.3%0.93%0.85%0.03%
Jul 202687.4%9.7%1.3%0.88%0.68%0.03%
Aug 202687.4%9.7%1.3%0.88%0.68%0.03%
Sep 202688.1%9.7%0.85%0.73%0.56%0.03%

  1. 1.Apollo

    88.1%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  2. 2.Salesloft

    9.7%

    Held 2nd. 33.3K estimated branded searches, +21.5% vs prior month. Share 0 points.

  3. 3.Yesware

    0.85%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  4. 4.Outreach

    0.73%

    Held 4th. 2.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HubSpot

    0.56%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Groove

    0.03%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Apollo and its closest rivals

Every comparison with Apollo

39 comparisons

How has branded search demand for Apollo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apollo worldwide rose from 182K to 320K.
  • Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement platforms worldwide increased from 75.7% to 88.1%.
  • Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement platforms worldwide peaked at 89.2% in May 2026 and was lowest at 75.7% in October 2025.

How did search popularity change for sales engagement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among sales engagement platforms worldwide, from 87.4% to 88.1%.

  2. Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Yesware worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Salesloft worldwide fell 18.4% over 12 measured months, from 40.8K to 33.3K in September 2026.

  5. Estimated monthly branded searches for Groove worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

  6. Estimated monthly branded searches for Outreach worldwide fell 16.7% over 12 measured months, from 3K to 2.5K in September 2026.

How are Apollo’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Apollo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apollo email finder
  • apollo extension chrome
  • apollo io app
  • apollo io crm
  • apollo io email
  • apollo io extension
  • Apollo.io
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo

Do you work for Apollo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Apollo compete?

Apollo is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms1st of 928%Show ranking
Sales prospecting platforms1st of 1130.2%Show ranking
Sales intelligence platforms1st of 731.7%Show ranking
Data enrichment platforms1st of 1037.4%Show ranking
B2B contact data providers1st of 641.8%Show ranking
AI lead generation tools1st of 648.5%Show ranking
Email finder tools10th of 110.89%Show ranking
Cold email and sales engagement platforms1st of 865%Show ranking
AI sales agents1st of 788.5%Show ranking
Sales engagement platforms1st of 688.1%Shown above
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