Brandwave

HubSpot vs Personyze:Which is searched more?

In September 2026, HubSpot had more branded searches than Personyze among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while Personyze had 210. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and Personyze accounted for 0.01%. These are worldwide searches for English-language branded terms.

Share of searches among B2B website personalization platforms worldwide in September 2026Is HubSpot or Personyze more popular in search?
HubSpot80.4%1.5M searches
vs
Personyze0.01%210 searches

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Is HubSpot or Personyze more popular in search?

Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HubSpot and Personyze among B2B website personalization platforms worldwide, by month

Share of searches by month for HubSpot, Personyze. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotOptimizely6senseDemandbaseKameleoonPersonyzeMutiny
Oct 202579.4%12.6%6.9%0.78%0.28%0.02%<0.01%
Nov 202577%15.1%6.8%0.76%0.33%0.02%<0.01%
Dec 202573.6%17.5%7.8%0.72%0.26%0.01%<0.01%
Jan 202678.3%15.3%5.6%0.63%0.22%0.01%<0.01%
Feb 202678.1%15.3%5.6%0.77%0.27%0.02%<0.01%
Mar 202680.5%12.8%5.7%0.78%0.23%0.02%<0.01%
Apr 202680.5%12.9%5.8%0.64%0.23%<0.01%<0.01%
May 202677.1%15.1%6.7%0.75%0.27%0.01%<0.01%
Jun 202681.1%13%4.8%0.79%0.29%<0.01%<0.01%
Jul 202677%15.2%6.8%0.75%0.27%<0.01%<0.01%
Aug 202677%15.2%6.8%0.76%0.22%0.01%<0.01%
Sep 202680.4%13%5.8%0.64%0.23%0.01%<0.01%

How has the HubSpot and Personyze comparison changed over the last 12 months?

3 findings

How did search popularity change for B2B website personalization platforms worldwide in September 2026?

2 changes

  1. In September 2026, HubSpot gained share of searches among B2B website personalization platforms worldwide, from 77% to 80.4%.

  2. Estimated monthly branded searches for Personyze worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using HubSpot’s and Personyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

24 branded search terms

  • crm hub spot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm system
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • sales crm hubspot

Personyze

1 branded search term

  • personyze

How the Brand Demand Index is measured

Other head-to-heads among B2B website personalization platforms

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