Brandwave

CoSchedule vs HubSpot:Which is more popular?

In September 2026, CoSchedule had more branded searches than HubSpot among content marketing platforms worldwide. CoSchedule had about 3,600 branded searches, while HubSpot had 1,000. CoSchedule made up 0.37% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, CoSchedule and HubSpot each appeared in four of the five answers. HubSpot was mentioned before CoSchedule in every answer.

Among content marketing platforms worldwide in September 2026

Who do people search for more?

CoSchedule, about 4 searches for every 1 for HubSpot

CoSchedule 3.6K searchesHubSpot 1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

CoSchedule in 4 of 5HubSpot in 4 of 5

Who does AI recommend more?

HubSpot, named ahead of CoSchedule in every answer

HubSpot first in 4CoSchedule never first

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoSchedule and HubSpot were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before CoSchedule in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. CoSchedule2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoSchedule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about content marketing platforms

5 answers

  • Asked ChatGPT

    “Which content marketing platform should I use?”

    1. 1HubSpot
    2. 3CoSchedule

  • Asked ChatGPT

    “What are the best content marketing platforms?”

    1. 1HubSpot
    2. 4CoSchedule

  • Asked ChatGPT

    “What's the best content marketing platform for a marketing team?”

    1. 1HubSpot
    2. 3CoSchedule

  • Searched Google, AI Overview

    “content marketing platform”

    1. 2HubSpot

  • Searched Google, AI Overview

    “content planning software”

    1. 1CoSchedule

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CoSchedule or HubSpot more popular in search?

This chart shows how often people search Google for CoSchedule and HubSpot by name. Each line represents a brand's share of searches for all eight content marketing platforms we track, month by month, from English-language searches worldwide.

CoSchedule and HubSpot among content marketing platforms worldwide, by month

Share of searches by month for CoSchedule, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthCoScheduleHubSpot
Nov 20250.4%0.09%
Dec 20250.46%0.14%
Jan 20260.43%0.13%
Feb 20260.46%0.17%
Mar 20260.39%0.21%
Apr 20260.32%0.14%
May 20260.37%0.17%
Jun 20260.38%0.17%
Jul 20260.38%0.17%
Aug 20260.3%0.13%
Sep 20260.37%0.1%
Oct 2026——

HubSpot sells other things too, so only its searches that name this product count here, like “hubspot content hub”.

How has branded search for CoSchedule and HubSpot changed worldwide over the last 12 months?

3 findings

How did search popularity change for content marketing platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for CoSchedule worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in September 2026.

How are CoSchedule’s and HubSpot’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoSchedule’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoSchedule

1 branded search term

  • coschedule

HubSpot

1 branded search term

  • hubspot content hub

How the Brand Demand Index is measured

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