HubSpot vs Salesforce:Which is more popular?
In September 2026, Salesforce had more branded searches than HubSpot among sales forecasting platforms worldwide. Salesforce had about 6,600 branded searches, while HubSpot had 1,900. Salesforce made up 6.5% of all sales forecasting platform searches we track, and HubSpot accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about sales forecasting platforms, both HubSpot and Salesforce appeared in all five answers. Salesforce was mentioned before HubSpot in every answer.
Who do people search for more?
Salesforce, about 3 searches for every 1 for HubSpot
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Salesforce, named ahead of HubSpot in every answer
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Top sales forecasting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both HubSpot and Salesforce showed up in all five answers. Salesforce was listed before HubSpot in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Salesforce1st
Gong2nd
HubSpot3rd
Clari Copilot4th
Aviso5th
Anaplan6th
BoostUp7th
People.ai–
InsightSquared–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clari Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aviso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BoostUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- People.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InsightSquared0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales forecasting platforms
5 answers
Asked ChatGPT
“Which sales forecasting platform should I use?”
Asked ChatGPT
“What are the best sales forecasting platforms?”
Asked ChatGPT
“What's the best sales forecasting platform for a sales team?”
Searched Google, AI Overview
“sales forecast software”
Searched Google, AI Overview
“revenue forecasting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HubSpot or Salesforce more popular in search?
This chart shows how often people search Google for HubSpot and Salesforce by name. Each line represents a brand's share of searches for all nine sales forecasting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Salesforce, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anaplan | BoostUp | Salesforce | Gong | People.ai | HubSpot | InsightSquared | Aviso | Clari Copilot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 9.1% | 7.4% | 7.4% | 4% | 3.3% | 0.44% | 0.07% | 0.06% |
| Nov 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.35% | 0.09% | 0.04% |
| Dec 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.43% | 0.09% | 0.02% |
| Jan 2026 | 70.8% | 9.5% | 7.8% | 5.2% | 3.4% | 2.8% | 0.37% | 0.1% | 0.07% |
| Feb 2026 | 70.1% | 9.4% | 7.7% | 6.3% | 3.4% | 2.7% | 0.3% | 0.09% | 0.04% |
| Mar 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.43% | 0.07% | 0.06% |
| Apr 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.29% | 0.09% | 0.06% |
| May 2026 | 63.2% | 10.3% | 8.5% | 10.3% | 4.6% | 2.5% | 0.33% | 0.16% | 0.07% |
| Jun 2026 | 65.9% | 8.8% | 8.8% | 10.8% | 3.2% | 2.1% | 0.23% | 0.08% | 0.06% |
| Jul 2026 | 61.5% | 10.1% | 12.3% | 10.1% | 3.7% | 1.9% | 0.21% | 0.15% | 0.05% |
| Aug 2026 | 64.9% | 13% | 8.7% | 7.1% | 3.9% | 2% | 0.23% | 0.12% | 0.05% |
| Sep 2026 | 72.7% | 9.7% | 6.5% | 5.3% | 3.5% | 1.9% | 0.21% | 0.12% | 0.07% |
How has the HubSpot and Salesforce comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of HubSpot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among sales forecasting platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 12 months ending September 2026, Salesforce’s share of searches among sales forecasting platforms worldwide moved from 7.4% to 6.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for sales forecasting platforms worldwide in September 2026?
2 changes
In September 2026, Salesforce lost share of searches among sales forecasting platforms worldwide, from 8.7% to 6.5%.
Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot
1 branded search term
- hubspot sales hub
Salesforce
1 branded search term
- salesforce sales cloud
Other head-to-heads among sales forecasting platforms
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