Brandwave

How popular isFactors.ai?

In September 2026, people searched for Factors.ai by name about 2,450 times worldwide, a 17.5% decrease from the previous year. These searches made up 3.7% of all global website visitor identification platform searches, placing Factors.ai sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about website visitor identification platforms, Factors.ai appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Factors.ai is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. WarmlyShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. LeadfeederShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SnitcherShare of searches 18.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. RB2BShare of searches 15.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Factors.aiShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top website visitor identification platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Factors.ai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Factors.ai is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leadfeeder1st
  2. RB2B2nd
  3. Warmly3rd
  4. Factors.ai4th
  5. Lead Forensics5th
  6. Snitcher6th
  7. Albacross–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Warmly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadfeeder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RB2B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snitcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lead Forensics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Albacross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website visitor identification platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which website visitor identification platforms compete with Factors.ai?

Factors.ai against website visitor identification platforms worldwide, by month

Share of searches by month for Warmly, Leadfeeder, Snitcher, RB2B, Lead Forensics, Factors.ai, Albacross. The figures are in the table below the chart.

View monthly share of searches table
MonthWarmlyLeadfeederSnitcherRB2BLead ForensicsFactors.aiAlbacross
Oct 202532.2%13.8%11.1%17%16.7%5%4.1%
Nov 202534.3%14.7%11.8%15%14.5%5.3%4.3%
Dec 202535.3%12.4%12.3%18.7%12.3%5.5%3.5%
Jan 202639%11.4%11.3%17.1%13.8%4.1%3.3%
Feb 202631.8%13.9%11.1%16.8%16.6%4.9%4.9%
Mar 202629%15.3%12.3%18.5%15%5.6%4.4%
Apr 202629.1%18.9%10.1%18.6%15.1%4.5%3.7%
May 202635.6%18.9%10.2%15.4%12.5%4.5%2.9%
Jun 202635.9%18.8%10.1%15.3%12.4%4.5%2.9%
Jul 202632.7%17.2%11.3%17.1%13.9%5.1%2.7%
Aug 202632.7%17.2%11.3%17.1%13.9%5.1%2.7%
Sep 202629%18.5%18.4%15.2%12.3%3.7%2.9%

  1. 1.Warmly

    29%

    Held 1st. 19.1K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Leadfeeder

    18.5%

    Held 2nd. 12.2K estimated branded searches, +21.6% vs prior month. Share +1.3 points.

  3. 3.Snitcher

    18.4%

    Moved from 5th to 3rd. 12.1K estimated branded searches, +83.3% vs prior month. Share +7.1 points.

  4. 4.RB2B

    15.2%

    Moved from 3rd to 4th. 10K estimated branded searches, +0.1% vs prior month. Share -1.9 points.

  5. 5.Lead Forensics

    12.3%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.Factors.ai

    3.7%

    Held 6th. 2.5K estimated branded searches, -17.5% vs prior month. Share -1.4 points.

  7. 7.Albacross

    2.9%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare popularity between Factors.ai and its closest rivals

Every comparison with Factors.ai

20 comparisons

How has branded search demand for Factors.ai changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Factors.ai worldwide fell from 3K to 2.5K.
  • Across the 12 months ending September 2026, Factors.ai’s share of searches among website visitor identification platforms worldwide decreased from 5% to 3.7%.
  • Across the 12 months ending September 2026, Factors.ai’s share of searches among website visitor identification platforms worldwide peaked at 5.6% in March 2026 and was lowest at 3.7% in September 2026.

How did search popularity change for website visitor identification platforms worldwide in September 2026?

6 changes

  1. In September 2026, Snitcher overtook RB2B and Lead Forensics to rank 3rd among website visitor identification platforms worldwide, with 18.4% of the searches.

  2. In September 2026, Leadfeeder gained share of searches among website visitor identification platforms worldwide, from 17.2% to 18.5%.

  3. In September 2026, Warmly lost share of searches among website visitor identification platforms worldwide, from 32.7% to 29%.

  4. In September 2026, RB2B lost share of searches among website visitor identification platforms worldwide, from 17.1% to 15.2%.

  5. In September 2026, Lead Forensics lost share of searches among website visitor identification platforms worldwide, from 13.9% to 12.3%.

  6. In September 2026, Factors.ai lost share of searches among website visitor identification platforms worldwide, from 5.1% to 3.7%.

How are Factors.ai’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Factors.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • factors.ai
  • factorsai

Do you work for Factors.ai? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Factors.ai compete?

Factors.ai is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Account-based marketing platforms5th of 90.15%Show ranking
Website visitor identification platforms6th of 73.7%Shown above
B2B marketing attribution platforms3rd of 723.8%Show ranking
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