Demandbase vs Factors.ai:Which is searched more?
In September 2026, Demandbase had more branded searches than Factors.ai among account-based marketing platforms worldwide. Demandbase had about 12,400 branded searches, while Factors.ai had 2,450. Demandbase made up 0.75% of all account-based marketing platform searches we track, and Factors.ai accounted for 0.15%. These are worldwide searches for English-language branded terms.
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Is Demandbase or Factors.ai more popular in search?
Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Demandbase, Factors.ai. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | 6sense | Demandbase | Influ2 | Factors.ai | Madison Logic | DemandScience | RollWorks | Terminus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 7.9% | 0.91% | 0.14% | 0.17% | 0.11% | 0.14% | 0.09% | 0.04% |
| Nov 2025 | 90.4% | 7.9% | 0.93% | 0.17% | 0.21% | 0.12% | 0.14% | 0.07% | 0.04% |
| Dec 2025 | 88.8% | 9.5% | 0.91% | 0.16% | 0.25% | 0.14% | 0.16% | 0.09% | 0.05% |
| Jan 2026 | 92% | 6.6% | 0.78% | 0.14% | 0.18% | 0.11% | 0.14% | 0.06% | 0.04% |
| Feb 2026 | 91.7% | 6.6% | 0.93% | 0.17% | 0.21% | 0.14% | 0.14% | 0.06% | 0.04% |
| Mar 2026 | 91.8% | 6.5% | 0.94% | 0.17% | 0.22% | 0.14% | 0.14% | 0.06% | 0.03% |
| Apr 2026 | 92% | 6.6% | 0.79% | 0.14% | 0.18% | 0.14% | 0.11% | 0.05% | 0.03% |
| May 2026 | 90.4% | 7.9% | 0.96% | 0.17% | 0.21% | 0.12% | 0.12% | 0.05% | 0.03% |
| Jun 2026 | 92.9% | 5.5% | 1% | 0.18% | 0.18% | 0.1% | 0.12% | 0.04% | 0.02% |
| Jul 2026 | 90.4% | 8% | 0.97% | 0.17% | 0.21% | 0.12% | 0.14% | 0.04% | 0.03% |
| Aug 2026 | 90.4% | 8% | 0.91% | 0.17% | 0.22% | 0.12% | 0.12% | 0.04% | 0.03% |
| Sep 2026 | 92% | 6.6% | 0.75% | 0.17% | 0.15% | 0.1% | 0.1% | 0.04% | 0.02% |
How has the Demandbase and Factors.ai comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Factors.ai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Demandbase’s share of searches among account-based marketing platforms worldwide moved from 0.91% to 0.75%, and its estimated monthly branded searches moved from 15.6K to 12.4K.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among account-based marketing platforms worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches moved from 3K to 2.5K.
How did search popularity change for account-based marketing platforms worldwide in September 2026?
2 changes
In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.
Estimated monthly branded searches for Demandbase worldwide fell 20.2% over 12 measured months, from 15.6K to 12.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Demandbase’s and Factors.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
4 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase one
Factors.ai
2 branded search terms
- factors.ai
- factorsai
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