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Website visitor identification platforms:Which brands are most popular in search?

In August 2026, RB2B was the most searched among website visitor identification platforms worldwide, with an estimated 10.8K branded searches and 40.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RB2B40.1%
  2. Leadfeeder39%
  3. Factors.ai11.1%
  4. Albacross6.2%
  5. Warmly3.7%

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Share of SearchLeaderboard

Compare tools that identify companies visiting a website and turn anonymous traffic into sales signals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website visitor identification platforms worldwide, by month

Share of Search by month for RB2B, Leadfeeder, Factors.ai, Albacross, Warmly. The figures are in the table below the chart.

View monthly share of search table
MonthRB2BLeadfeederFactors.aiAlbacrossWarmly
Oct 202541.2%33.9%11.7%9.4%3.9%
Nov 202537.1%36.1%12.6%10%4.1%
Dec 202545%30.4%12.8%8.1%3.7%
Jan 202647%30.4%10.6%8.5%3.5%
Feb 202641%33.1%11.5%11.1%3.3%
Mar 202642.1%33.7%11.7%9.3%3.2%
Apr 202640%40.2%9.3%7.5%3.1%
May 202636.8%43.5%10.2%6.5%3%
Jun 202636%43.1%10.2%6.4%4.3%
Jul 202640.1%39.1%11%6.1%3.7%
Aug 202640.1%39%11.1%6.2%3.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.RB2B

    40.1%

    held 1st · 10.8K estimated branded searches · -0.18% vs prior month · 0 points

  2. 2.Leadfeeder

    39%

    held 2nd · 10.5K estimated branded searches · -0.47% vs prior month · -0.1 points

  3. 3.Factors.ai

    11.1%

    held 3rd · 3K estimated branded searches · +0.34% vs prior month · +0.1 points

  4. 4.Albacross

    6.2%

    held 4th · 1.7K estimated branded searches · +1.2% vs prior month · +0.1 points

  5. 5.Warmly

    3.7%

    held 5th · 1K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among website visitor identification platforms worldwide?

In August 2026, RB2B was the most searched among website visitor identification platforms worldwide, with an estimated 10.8K branded searches and 40.1% estimated Share of Search within this set. Leadfeeder is in 2nd place, 1.1 percentage points behind at 39% Share of Search.

Global website visitor identification platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
RB2B41.2% → 40.1%47%Jan 202636%Jun 20261st
Leadfeeder33.9% → 39%43.5%May 202630.4%Dec 20252nd
Factors.ai11.7% → 11.1%12.8%Dec 20259.3%Apr 20263rd
Albacross9.4% → 6.2%11.1%Feb 20266.1%Jul 20264th
Warmly3.9% → 3.7%4.3%Jun 20263%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide decreased from 41.2% to 40.1%.
  • Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide increased from 33.9% to 39%.
  • Across the 11 months ending August 2026, Factors.ai’s estimated Share of Search among website visitor identification platforms worldwide decreased from 11.7% to 11.1%.
  • Across the 11 months ending August 2026, Albacross’ estimated Share of Search among website visitor identification platforms worldwide decreased from 9.4% to 6.2%.
  • Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide peaked at 47% in January 2026 and was lowest at 36% in June 2026.
  • Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide peaked at 43.5% in May 2026 and was lowest at 30.4% in December 2025.
  • Across the 11 months ending August 2026, Factors.ai’s estimated Share of Search among website visitor identification platforms worldwide peaked at 12.8% in December 2025 and was lowest at 9.3% in April 2026.
  • Across the 11 months ending August 2026, Albacross’ estimated Share of Search among website visitor identification platforms worldwide peaked at 11.1% in February 2026 and was lowest at 6.1% in July 2026.
  • Across the 11 months ending August 2026, Warmly’s estimated Share of Search among website visitor identification platforms worldwide peaked at 4.3% in June 2026 and was lowest at 3% in May 2026.
  • Across the 11 months ending August 2026, Warmly held steady: its estimated Share of Search among website visitor identification platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for website visitor identification platforms worldwide in August 2026?

  1. Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide has lost ground for 3 months in a row, from 43.5% to 39% in August 2026.

  2. Estimated monthly branded searches for Albacross worldwide fell 31.4% over 11 measured months, from 2.4K to 1.7K in August 2026.

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