Leadfeeder vs RB2B:Which is more popular by branded search?
In August 2026, RB2B had more branded searches than Leadfeeder among website visitor identification platforms worldwide. RB2B was estimated to have 10.8K branded searches compared to Leadfeeder’s 10.5K, and held a 40.1% Share of Search versus Leadfeeder’s 39%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Leadfeeder or RB2B?
Compare tools that identify companies visiting a website and turn anonymous traffic into sales signals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RB2B, Leadfeeder. The figures are in the table below the chart.
View monthly share of search table
| Month | RB2B | Leadfeeder | Factors.ai | Albacross | Warmly |
|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 33.9% | 11.7% | 9.4% | 3.9% |
| Nov 2025 | 37.1% | 36.1% | 12.6% | 10% | 4.1% |
| Dec 2025 | 45% | 30.4% | 12.8% | 8.1% | 3.7% |
| Jan 2026 | 47% | 30.4% | 10.6% | 8.5% | 3.5% |
| Feb 2026 | 41% | 33.1% | 11.5% | 11.1% | 3.3% |
| Mar 2026 | 42.1% | 33.7% | 11.7% | 9.3% | 3.2% |
| Apr 2026 | 40% | 40.2% | 9.3% | 7.5% | 3.1% |
| May 2026 | 36.8% | 43.5% | 10.2% | 6.5% | 3% |
| Jun 2026 | 36% | 43.1% | 10.2% | 6.4% | 4.3% |
| Jul 2026 | 40.1% | 39.1% | 11% | 6.1% | 3.7% |
| Aug 2026 | 40.1% | 39% | 11.1% | 6.2% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the Leadfeeder and RB2B comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Leadfeeder took it in April 2026, RB2B took it in July 2026.
- Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide moved from 33.9% to 39%, and its estimated monthly branded searches moved from 8.8K to 10.5K.
- Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide moved from 41.2% to 40.1%, and its estimated monthly branded searches moved from 10.7K to 10.8K.
How did search popularity change for website visitor identification platforms worldwide in August 2026?
1 change
Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide has lost ground for 3 months in a row, from 43.5% to 39% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Leadfeeder’s and RB2B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leadfeeder
9 branded search terms
- leadfeeder
- leadfeeder alternatives
- leadfeeder dealfront
- leadfeeder pricing
- leadfeeder reviews
- leadfeeder website visitor identification
- leadfeeder website visitor tracking
- leadfeeder-alternatives
- leadfeeder.com
RB2B
7 branded search terms
- rb2b
- rb2b alternatives
- rb2b competitors
- rb2b pricing
- rb2b pro
- rb2b reviews
- rb2b.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.