Brandwave

Factors.ai vs Influ2:Which is more popular?

In September 2026, Influ2 had more branded searches than Factors.ai among account-based marketing platforms worldwide. Influ2 had about 2,900 branded searches, while Factors.ai had 2,450. Influ2 made up 0.17% of all account-based marketing platform searches we track, and Factors.ai accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about account-based marketing platforms, neither Factors.ai nor Influ2 appeared in any of the five answers.

Among account-based marketing platforms worldwide in September 2026

Who do people search for more?

Influ2, about 18% more searches than Factors.ai

Influ2 2.9K searchesFactors.ai 2.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Factors.ai in 0 of 5Influ2 in 0 of 5

Follow Factors.ai vs Influ2 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top account-based marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Factors.ai nor Influ2 showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 6sense1st
  2. Demandbase2nd
  3. RollWorks3rd
  4. HubSpot4th
  5. Terminus5th
  6. DemandScience6th
  7. Influ2–
  8. Factors.ai–
  9. Madison Logic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Demandbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RollWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Terminus3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DemandScience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influ20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Factors.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about account-based marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Factors.ai or Influ2 more popular in search?

This chart shows how often people search Google for Factors.ai and Influ2 by name. Each line represents a brand's share of searches for all nine account-based marketing platforms we track, month by month, from English-language searches worldwide.

Factors.ai and Influ2 among account-based marketing platforms worldwide, by month

Share of searches by month for Influ2, Factors.ai. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot6senseDemandbaseInflu2Factors.aiMadison LogicDemandScienceRollWorksTerminus
Oct 202590.5%7.9%0.91%0.14%0.17%0.11%0.14%0.09%0.04%
Nov 202590.4%7.9%0.93%0.17%0.21%0.12%0.14%0.07%0.04%
Dec 202588.8%9.5%0.91%0.16%0.25%0.14%0.16%0.09%0.05%
Jan 202692%6.6%0.78%0.14%0.18%0.11%0.14%0.06%0.04%
Feb 202691.7%6.6%0.93%0.17%0.21%0.14%0.14%0.06%0.04%
Mar 202691.8%6.5%0.94%0.17%0.22%0.14%0.14%0.06%0.03%
Apr 202692%6.6%0.79%0.14%0.18%0.14%0.11%0.05%0.03%
May 202690.4%7.9%0.96%0.17%0.21%0.12%0.12%0.05%0.03%
Jun 202692.9%5.5%1%0.18%0.18%0.1%0.12%0.04%0.02%
Jul 202690.4%8%0.97%0.17%0.21%0.12%0.14%0.04%0.03%
Aug 202690.4%8%0.91%0.17%0.22%0.12%0.12%0.04%0.03%
Sep 202692%6.6%0.75%0.17%0.15%0.1%0.1%0.04%0.02%

How has the Factors.ai and Influ2 comparison changed over the last 12 months?

3 findings

How did search popularity change for account-based marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Influ2 rose from 5th to 4th among account-based marketing platforms worldwide.

  2. In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Factors.ai’s and Influ2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Factors.ai

2 branded search terms

  • factors.ai
  • factorsai

Influ2

1 branded search term

  • influ2

How the Brand Demand Index is measured

Other head-to-heads among account-based marketing platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free