Brandwave

DemandScience vs Factors.ai:Which is more popular?

In September 2026, Factors.ai had more branded searches than DemandScience among account-based marketing platforms worldwide. Factors.ai had about 2,450 branded searches, while DemandScience had 1,600. Factors.ai made up 0.15% of all account-based marketing platform searches we track, and DemandScience accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about account-based marketing platforms, DemandScience appeared in one of the five answers and Factors.ai in none.

Among account-based marketing platforms worldwide in September 2026

Who do people search for more?

Factors.ai, about 53% more searches than DemandScience

Factors.ai 2.5K searchesDemandScience 1.6K searches

Who does AI mention more?

DemandScience, mentioned in 1 of 5 answers, Factors.ai in 0

DemandScience in 1 of 5Factors.ai in 0 of 5

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Top account-based marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DemandScience was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Factors.ai did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 6sense1st
  2. Demandbase2nd
  3. RollWorks3rd
  4. HubSpot4th
  5. Terminus5th
  6. DemandScience6th
  7. Influ2–
  8. Factors.ai–
  9. Madison Logic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Demandbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RollWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Terminus3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DemandScience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influ20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Factors.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about account-based marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DemandScience or Factors.ai more popular in search?

This chart shows how often people search Google for DemandScience and Factors.ai by name. Each line represents a brand's share of searches for all nine account-based marketing platforms we track, month by month, from English-language searches worldwide.

DemandScience and Factors.ai among account-based marketing platforms worldwide, by month

Share of searches by month for Factors.ai, DemandScience. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot6senseDemandbaseInflu2Factors.aiMadison LogicDemandScienceRollWorksTerminus
Oct 202590.5%7.9%0.91%0.14%0.17%0.11%0.14%0.09%0.04%
Nov 202590.4%7.9%0.93%0.17%0.21%0.12%0.14%0.07%0.04%
Dec 202588.8%9.5%0.91%0.16%0.25%0.14%0.16%0.09%0.05%
Jan 202692%6.6%0.78%0.14%0.18%0.11%0.14%0.06%0.04%
Feb 202691.7%6.6%0.93%0.17%0.21%0.14%0.14%0.06%0.04%
Mar 202691.8%6.5%0.94%0.17%0.22%0.14%0.14%0.06%0.03%
Apr 202692%6.6%0.79%0.14%0.18%0.14%0.11%0.05%0.03%
May 202690.4%7.9%0.96%0.17%0.21%0.12%0.12%0.05%0.03%
Jun 202692.9%5.5%1%0.18%0.18%0.1%0.12%0.04%0.02%
Jul 202690.4%8%0.97%0.17%0.21%0.12%0.14%0.04%0.03%
Aug 202690.4%8%0.91%0.17%0.22%0.12%0.12%0.04%0.03%
Sep 202692%6.6%0.75%0.17%0.15%0.1%0.1%0.04%0.02%

How has the DemandScience and Factors.ai comparison changed over the last 12 months?

3 findings

How did search popularity change for account-based marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.

  2. Estimated monthly branded searches for DemandScience worldwide fell 33.6% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DemandScience’s and Factors.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DemandScience

2 branded search terms

  • demandscience
  • demandscience intelligence

Factors.ai

2 branded search terms

  • factors.ai
  • factorsai

How the Brand Demand Index is measured

Other head-to-heads among account-based marketing platforms

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