Demandbase vs Influ2:Which is more popular by branded search?
In August 2026, Demandbase had more branded searches than Influ2 among account-based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Influ2’s 2.5K, and held a 67.4% Share of Search versus Influ2’s 13.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Demandbase or Influ2?
Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Demandbase, Influ2. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Influ2 | DemandScience | Madison Logic | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 10.8% | 10.6% | 8.4% | 2.1% |
| Nov 2025 | 66.8% | 12.6% | 10.1% | 8.4% | 2.2% |
| Dec 2025 | 64.1% | 11.7% | 11.7% | 9.8% | 2.8% |
| Jan 2026 | 64.1% | 12.2% | 12% | 9.4% | 2.4% |
| Feb 2026 | 65.4% | 12.4% | 9.8% | 9.7% | 2.6% |
| Mar 2026 | 65.6% | 12.1% | 9.9% | 9.9% | 2.6% |
| Apr 2026 | 64.7% | 12% | 9.4% | 11.7% | 2.3% |
| May 2026 | 68.3% | 12.5% | 8.3% | 8.2% | 2.6% |
| Jun 2026 | 70.7% | 12.5% | 8.2% | 6.9% | 1.8% |
| Jul 2026 | 67.4% | 12.5% | 9.6% | 8.2% | 2.3% |
| Aug 2026 | 67.4% | 13.2% | 8.7% | 8.7% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Demandbase and Influ2 comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Influ2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide moved from 68.2% to 67.4%, and its estimated monthly branded searches moved from 15.8K to 12.6K.
- Across the 11 months ending August 2026, Influ2’s estimated Share of Search among account-based marketing platforms worldwide moved from 10.8% to 13.2%, and its estimated monthly branded searches held steady at 2.5K.
How did search popularity change for account-based marketing platforms worldwide in August 2026?
2 changes
In August 2026, Influ2 gained estimated Share of Search among account-based marketing platforms worldwide, from 12.5% to 13.2%.
Estimated monthly branded searches for Demandbase worldwide fell 20% over 11 measured months, from 15.8K to 12.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Demandbase’s and Influ2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
6 branded search terms
- demandbase
- demandbase abm
- demandbase abm platform
- demandbase intent data
- demandbase one
- demandbase.com
Influ2
3 branded search terms
- influ2
- influ2 pricing
- influ2.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.