Adobe Marketo Measure vs Ruler Analytics:Which is more popular?
In September 2026, Ruler Analytics had more branded searches than Adobe Marketo Measure among B2B marketing attribution platforms worldwide. Ruler Analytics had about 590 branded searches, while Adobe Marketo Measure had 190. Ruler Analytics made up 5.7% of all B2B marketing attribution platform searches we track, and Adobe Marketo Measure accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about B2B marketing attribution platforms, Adobe Marketo Measure appeared in two of the five answers and Ruler Analytics in one. Adobe Marketo Measure was mentioned before Ruler Analytics in every answer that named either.
Who do people search for more?
Ruler Analytics, about 3 searches for every 1 for Adobe Marketo Measure
Who does AI mention more?
Adobe Marketo Measure, mentioned in 2 of 5 answers, Ruler Analytics in 1
Who does AI recommend more?
Adobe Marketo Measure, named ahead of Ruler Analytics in 2 of 2 answers
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Measure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruler Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Marketo Measure was listed before Ruler Analytics in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruler Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CaliberMind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B marketing attribution platforms
5 answers
Asked ChatGPT
“Which B2B marketing attribution platform should I use?”
Asked ChatGPT
“What are the best B2B marketing attribution platforms?”
Asked ChatGPT
“What's the best B2B marketing attribution platform for a marketing team?”
Searched Google, AI Overview
“marketing attribution software”
Searched Google, AI Overview
“b2b marketing attribution”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Marketo Measure or Ruler Analytics more popular in search?
This chart shows how often people search Google for Adobe Marketo Measure and Ruler Analytics by name. Each line represents a brand's share of searches for all seven B2B marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruler Analytics, Adobe Marketo Measure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Ruler Analytics | CaliberMind | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 44.1% | 16.2% | 4.8% | 2.6% | 1.8% | 1.1% |
| Nov 2025 | 28.5% | 42.7% | 19.1% | 4.7% | 2.5% | 1.7% | 0.91% |
| Dec 2025 | 24.7% | 45.3% | 20.2% | 4% | 3.3% | 1.4% | 0.96% |
| Jan 2026 | 22.3% | 50.1% | 18.3% | 4.5% | 2.4% | 1.6% | 0.87% |
| Feb 2026 | 28.3% | 42.4% | 18.9% | 4.6% | 2.5% | 2.4% | 0.9% |
| Mar 2026 | 24.1% | 44.4% | 20.1% | 3.9% | 2.6% | 4.1% | 0.77% |
| Apr 2026 | 19.9% | 54.7% | 16.4% | 4% | 2.7% | 1.5% | 0.77% |
| May 2026 | 26.9% | 40.3% | 22% | 4.4% | 3.6% | 1.9% | 0.82% |
| Jun 2026 | 29.3% | 35.8% | 24% | 4.8% | 3.2% | 2% | 0.9% |
| Jul 2026 | 26.9% | 33.4% | 27.4% | 5.5% | 3.6% | 1.9% | 1.3% |
| Aug 2026 | 33.1% | 26.7% | 27.3% | 5.4% | 4.4% | 2.3% | 0.83% |
| Sep 2026 | 35% | 28.2% | 23.8% | 5.7% | 4.7% | 1.8% | 0.68% |
How has the Adobe Marketo Measure and Ruler Analytics comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Adobe Marketo Measure took it in March 2026, Ruler Analytics took it in April 2026.
- Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 330 to 190.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
Estimated monthly branded searches for Ruler Analytics worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Marketo Measure’s and Ruler Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Marketo Measure
2 branded search terms
- adobe marketo measure
- marketo measure
Ruler Analytics
1 branded search term
- ruler analytics
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