Brandwave

How popular isAdobe Marketo Measure?

In September 2026, people searched for Adobe Marketo Measure by name about 190 times worldwide, a 42.4% decrease from the previous year. These searches made up 2.1% of all global B2B marketing attribution platform searches, placing Adobe Marketo Measure fourth out of five platforms. When we asked both ChatGPT and Google AI Overviews about B2B marketing attribution platforms, Adobe Marketo Measure appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Adobe Marketo Measure is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. DreamdataShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HockeyStackShare of searches 31.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Factors.aiShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Adobe Marketo MeasureShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Full Circle InsightsShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Measure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Marketo Measure is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dreamdata1st
  2. HockeyStack2nd
  3. Factors.ai3rd
  4. Adobe Marketo Measure4th
  5. Full Circle Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B marketing attribution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B marketing attribution platforms compete with Adobe Marketo Measure?

Adobe Marketo Measure against B2B marketing attribution platforms worldwide, by month

Share of searches by month for Dreamdata, HockeyStack, Factors.ai, Adobe Marketo Measure. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamdataHockeyStackFactors.aiAdobe Marketo MeasureFull Circle Insights
Oct 202531.7%47.6%17.5%1.9%1.2%
Nov 202530.7%46%20.6%1.8%0.98%
Dec 202526.7%48.9%21.9%1.6%1%
Jan 202623.9%53.8%19.6%1.7%0.93%
Feb 202630.4%45.6%20.4%2.6%0.97%
Mar 202625.8%47.5%21.5%4.3%0.82%
Apr 202621.3%58.6%17.6%1.7%0.83%
May 202629.2%43.8%23.9%2.1%0.89%
Jun 202631.9%38.9%26.1%2.1%0.97%
Jul 202629.6%36.7%30.1%2.1%1.4%
Aug 202636.7%29.6%30.3%2.5%0.92%
Sep 202639.1%31.5%26.6%2.1%0.76%

  1. 1.Dreamdata

    39.1%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.HockeyStack

    31.5%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Factors.ai

    26.6%

    Moved from 2nd to 3rd. 2.5K estimated branded searches, -17.5% vs prior month. Share -3.7 points.

  4. 4.Adobe Marketo Measure

    2.1%

    Held 4th. 190 estimated branded searches, -24% vs prior month. Share -0.5 points.

  5. 5.Full Circle Insights

    0.76%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

Compare popularity between Adobe Marketo Measure and its closest rivals

Every comparison with Adobe Marketo Measure

4 comparisons

How has branded search demand for Adobe Marketo Measure changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Marketo Measure worldwide fell from 330 to 190.
  • Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.3% in March 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?

5 changes

  1. In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches.

  2. In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 36.7% to 39.1%.

  3. In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%.

  4. Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.

  5. Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.

How are Adobe Marketo Measure’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Marketo Measure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe marketo measure
  • marketo measure

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