Adobe Marketo Measure vs HockeyStack:Which is searched more?
In September 2026, HockeyStack had more branded searches than Adobe Marketo Measure among B2B marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Adobe Marketo Measure had 190. HockeyStack made up 31.5% of all B2B marketing attribution platform searches we track, and Adobe Marketo Measure accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Adobe Marketo Measure or HockeyStack more popular in search?
Compare the platforms that attribute pipeline to B2B marketing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HockeyStack, Adobe Marketo Measure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.6% | 17.5% | 1.9% | 1.2% |
| Nov 2025 | 30.7% | 46% | 20.6% | 1.8% | 0.98% |
| Dec 2025 | 26.7% | 48.9% | 21.9% | 1.6% | 1% |
| Jan 2026 | 23.9% | 53.8% | 19.6% | 1.7% | 0.93% |
| Feb 2026 | 30.4% | 45.6% | 20.4% | 2.6% | 0.97% |
| Mar 2026 | 25.8% | 47.5% | 21.5% | 4.3% | 0.82% |
| Apr 2026 | 21.3% | 58.6% | 17.6% | 1.7% | 0.83% |
| May 2026 | 29.2% | 43.8% | 23.9% | 2.1% | 0.89% |
| Jun 2026 | 31.9% | 38.9% | 26.1% | 2.1% | 0.97% |
| Jul 2026 | 29.6% | 36.7% | 30.1% | 2.1% | 1.4% |
| Aug 2026 | 36.7% | 29.6% | 30.3% | 2.5% | 0.92% |
| Sep 2026 | 39.1% | 31.5% | 26.6% | 2.1% | 0.76% |
How has the Adobe Marketo Measure and HockeyStack comparison changed over the last 12 months?
3 findings
- HockeyStack was ahead of Adobe Marketo Measure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 330 to 190.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide moved from 47.6% to 31.5%, and its estimated monthly branded searches moved from 8.1K to 2.9K.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
2 changes
In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches.
Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Marketo Measure’s and HockeyStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Marketo Measure
2 branded search terms
- adobe marketo measure
- marketo measure
HockeyStack
1 branded search term
- hockeystack
Other head-to-heads among B2B marketing attribution platforms
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