Brandwave

How popular isDreamdata?

In September 2026, people searched for Dreamdata by name about 3,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 39.1% of all global B2B marketing attribution platform searches, placing Dreamdata first out of five platforms. When we asked both ChatGPT and Google AI Overviews about B2B marketing attribution platforms, Dreamdata appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Dreamdata is the most searched of 5 competitors and the most recommended in AI answers.

  1. DreamdataShare of searches 39.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HockeyStackShare of searches 31.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Factors.aiShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Adobe Marketo MeasureShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Full Circle InsightsShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dreamdata was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dreamdata is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dreamdata1st
  2. HockeyStack2nd
  3. Factors.ai3rd
  4. Adobe Marketo Measure4th
  5. Full Circle Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B marketing attribution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B marketing attribution platforms compete with Dreamdata?

Dreamdata against B2B marketing attribution platforms worldwide, by month

Share of searches by month for Dreamdata, HockeyStack, Factors.ai, Adobe Marketo Measure. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamdataHockeyStackFactors.aiAdobe Marketo MeasureFull Circle Insights
Oct 202531.7%47.6%17.5%1.9%1.2%
Nov 202530.7%46%20.6%1.8%0.98%
Dec 202526.7%48.9%21.9%1.6%1%
Jan 202623.9%53.8%19.6%1.7%0.93%
Feb 202630.4%45.6%20.4%2.6%0.97%
Mar 202625.8%47.5%21.5%4.3%0.82%
Apr 202621.3%58.6%17.6%1.7%0.83%
May 202629.2%43.8%23.9%2.1%0.89%
Jun 202631.9%38.9%26.1%2.1%0.97%
Jul 202629.6%36.7%30.1%2.1%1.4%
Aug 202636.7%29.6%30.3%2.5%0.92%
Sep 202639.1%31.5%26.6%2.1%0.76%

  1. 1.Dreamdata

    39.1%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.HockeyStack

    31.5%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Factors.ai

    26.6%

    Moved from 2nd to 3rd. 2.5K estimated branded searches, -17.5% vs prior month. Share -3.7 points.

  4. 4.Adobe Marketo Measure

    2.1%

    Held 4th. 190 estimated branded searches, -24% vs prior month. Share -0.5 points.

  5. 5.Full Circle Insights

    0.76%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

Compare popularity between Dreamdata and its closest rivals

Every comparison with Dreamdata

9 comparisons

How has branded search demand for Dreamdata changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dreamdata worldwide fell from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide increased from 31.7% to 39.1%.
  • Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide peaked at 39.1% in September 2026 and was lowest at 21.3% in April 2026.
  • Across the 12 months ending September 2026, Dreamdata rose from 2nd to 1st among B2B marketing attribution platforms worldwide.

How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?

5 changes

  1. In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches.

  2. In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 36.7% to 39.1%.

  3. In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%.

  4. Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.

  5. Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.

How are Dreamdata’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dreamdata’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dreamdata

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How the Brand Demand Index is measured

Where does Dreamdata compete?

Dreamdata is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing attribution platforms4th of 81%Show ranking
B2B marketing attribution platforms1st of 539.1%Shown above
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