Dreamdata vs Northbeam:Which is more popular?
In September 2026, Dreamdata had more branded searches than Northbeam among marketing attribution platforms worldwide. Dreamdata had about 3,600 branded searches, while Northbeam had 180. Dreamdata made up 1% of all marketing attribution platform searches we track, and Northbeam accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Northbeam appeared in four of the five answers and Dreamdata in three. Northbeam was mentioned before Dreamdata in three out of five answers.
Who do people search for more?
Dreamdata, about 20 searches for every 1 for Northbeam
Who does AI mention more?
Northbeam, mentioned in 4 of 5 answers, Dreamdata in 3
Who does AI recommend more?
Northbeam, named ahead of Dreamdata in 3 of 5 answers
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Top marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Northbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dreamdata was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Northbeam was listed before Dreamdata in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Triple Whale1st- Northbeam2nd
- Dreamdata3rd
HockeyStack4th
Cometly5th
Ruler Analytics6th
Rockerbox7th
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruler Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dreamdata3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cometly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HockeyStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing attribution platforms
5 answers
Asked ChatGPT
“Which marketing attribution platform should I use?”
Asked ChatGPT
“What are the best marketing attribution platforms?”
Asked ChatGPT
“What's the best marketing attribution platform for ecommerce revenue tracking?”
Searched Google, AI Overview
“marketing attribution platform”
Searched Google, AI Overview
“ecommerce attribution software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dreamdata or Northbeam more popular in search?
This chart shows how often people search Google for Dreamdata and Northbeam by name. Each line represents a brand's share of searches for all eight marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Dreamdata, Northbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cometly | Triple Whale | Fospha | Dreamdata | HockeyStack | Ruler Analytics | Northbeam | Rockerbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 12.8% | 1.5% | 2.1% | 3.2% | 0.35% | 0.06% | 0.02% |
| Nov 2025 | 81.1% | 12.9% | 1.2% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Dec 2025 | 82.1% | 12.4% | 1% | 1.5% | 2.7% | 0.24% | 0.04% | 0.02% |
| Jan 2026 | 79% | 14.6% | 1.4% | 1.4% | 3.2% | 0.28% | 0.06% | 0.02% |
| Feb 2026 | 81.4% | 12.3% | 1.5% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 78.8% | 14.5% | 1.4% | 1.7% | 3.2% | 0.28% | 0.06% | <0.01% |
| Apr 2026 | 79.3% | 13.9% | 1.2% | 1.4% | 3.9% | 0.28% | 0.06% | <0.01% |
| May 2026 | 83.7% | 12% | 1% | 1.2% | 1.8% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 81.2% | 14.2% | 1% | 1.5% | 1.8% | 0.24% | 0.05% | <0.01% |
| Jul 2026 | 83.2% | 12.5% | 1.2% | 1.2% | 1.5% | 0.24% | 0.06% | <0.01% |
| Aug 2026 | 85.9% | 10.6% | 1% | 1.3% | 1% | 0.21% | 0.05% | <0.01% |
| Sep 2026 | 86.7% | 10.1% | 1.1% | 1% | 0.84% | 0.17% | 0.05% | <0.01% |
How has the Dreamdata and Northbeam comparison changed over the last 12 months?
3 findings
- Dreamdata was ahead of Northbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dreamdata’s share of searches among marketing attribution platforms worldwide moved from 2.1% to 1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Northbeam’s share of searches among marketing attribution platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 160 to 180.
How did search popularity change for marketing attribution platforms worldwide in September 2026?
2 changes
In September 2026, Dreamdata fell from 3rd to 4th among marketing attribution platforms worldwide.
Estimated monthly branded searches for Northbeam worldwide rose 12.5% over 12 measured months, from 160 to 180 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dreamdata’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing attribution platforms
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