CaliberMind vs HockeyStack:Which is more popular?
In September 2026, HockeyStack had more branded searches than CaliberMind among B2B marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while CaliberMind had 480. HockeyStack made up 28.2% of all B2B marketing attribution platform searches we track, and CaliberMind accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about B2B marketing attribution platforms, HockeyStack appeared in four of the five answers and CaliberMind in none.
Who do people search for more?
HockeyStack, about 6 searches for every 1 for CaliberMind
Who does AI mention more?
HockeyStack, mentioned in 4 of 5 answers, CaliberMind in 0
Who does AI recommend more?
HockeyStack, the only one of the two named
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HockeyStack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CaliberMind did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ruler Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CaliberMind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B marketing attribution platforms
5 answers
Asked ChatGPT
“Which B2B marketing attribution platform should I use?”
Asked ChatGPT
“What are the best B2B marketing attribution platforms?”
Asked ChatGPT
“What's the best B2B marketing attribution platform for a marketing team?”
Searched Google, AI Overview
“marketing attribution software”
Searched Google, AI Overview
“b2b marketing attribution”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CaliberMind or HockeyStack more popular in search?
This chart shows how often people search Google for CaliberMind and HockeyStack by name. Each line represents a brand's share of searches for all seven B2B marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HockeyStack, CaliberMind. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Ruler Analytics | CaliberMind | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 44.1% | 16.2% | 4.8% | 2.6% | 1.8% | 1.1% |
| Nov 2025 | 28.5% | 42.7% | 19.1% | 4.7% | 2.5% | 1.7% | 0.91% |
| Dec 2025 | 24.7% | 45.3% | 20.2% | 4% | 3.3% | 1.4% | 0.96% |
| Jan 2026 | 22.3% | 50.1% | 18.3% | 4.5% | 2.4% | 1.6% | 0.87% |
| Feb 2026 | 28.3% | 42.4% | 18.9% | 4.6% | 2.5% | 2.4% | 0.9% |
| Mar 2026 | 24.1% | 44.4% | 20.1% | 3.9% | 2.6% | 4.1% | 0.77% |
| Apr 2026 | 19.9% | 54.7% | 16.4% | 4% | 2.7% | 1.5% | 0.77% |
| May 2026 | 26.9% | 40.3% | 22% | 4.4% | 3.6% | 1.9% | 0.82% |
| Jun 2026 | 29.3% | 35.8% | 24% | 4.8% | 3.2% | 2% | 0.9% |
| Jul 2026 | 26.9% | 33.4% | 27.4% | 5.5% | 3.6% | 1.9% | 1.3% |
| Aug 2026 | 33.1% | 26.7% | 27.3% | 5.4% | 4.4% | 2.3% | 0.83% |
| Sep 2026 | 35% | 28.2% | 23.8% | 5.7% | 4.7% | 1.8% | 0.68% |
How has the CaliberMind and HockeyStack comparison changed over the last 12 months?
3 findings
- HockeyStack was ahead of CaliberMind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CaliberMind’s share of searches among B2B marketing attribution platforms worldwide moved from 2.6% to 4.7%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide moved from 44.1% to 28.2%, and its estimated monthly branded searches moved from 8.1K to 2.9K.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
2 changes
In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 28.2% of the searches.
CaliberMind’s share of searches among B2B marketing attribution platforms worldwide has gained ground for 3 months in a row, from 3.2% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CaliberMind’s and HockeyStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CaliberMind
1 branded search term
- calibermind
HockeyStack
1 branded search term
- hockeystack
Other head-to-heads among B2B marketing attribution platforms
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