HockeyStack vs Triple Whale:Which is more popular?
In September 2026, Triple Whale had more branded searches than HockeyStack among marketing attribution platforms worldwide. Triple Whale had about 35,200 branded searches, while HockeyStack had 2,900. Triple Whale made up 10.1% of all marketing attribution platform searches we track, and HockeyStack accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Triple Whale appeared in all five answers and HockeyStack in two. Triple Whale was mentioned before HockeyStack in four out of five answers.
Who do people search for more?
Triple Whale, about 12 searches for every 1 for HockeyStack
Who does AI mention more?
Triple Whale, mentioned in every answer we collected
Who does AI recommend more?
Triple Whale, named ahead of HockeyStack in 4 of 5 answers
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Top marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Triple Whale appeared in all five answers. HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Triple Whale was listed before HockeyStack in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Triple Whale1st
Northbeam2nd
Dreamdata3rd
HockeyStack4th
Cometly5th
Ruler Analytics6th
Rockerbox7th
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruler Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dreamdata3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cometly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HockeyStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing attribution platforms
5 answers
Asked ChatGPT
“Which marketing attribution platform should I use?”
Asked ChatGPT
“What are the best marketing attribution platforms?”
Asked ChatGPT
“What's the best marketing attribution platform for ecommerce revenue tracking?”
Searched Google, AI Overview
“marketing attribution platform”
Searched Google, AI Overview
“ecommerce attribution software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HockeyStack or Triple Whale more popular in search?
This chart shows how often people search Google for HockeyStack and Triple Whale by name. Each line represents a brand's share of searches for all eight marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Triple Whale, HockeyStack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cometly | Triple Whale | Fospha | Dreamdata | HockeyStack | Ruler Analytics | Northbeam | Rockerbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 12.8% | 1.5% | 2.1% | 3.2% | 0.35% | 0.06% | 0.02% |
| Nov 2025 | 81.1% | 12.9% | 1.2% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Dec 2025 | 82.1% | 12.4% | 1% | 1.5% | 2.7% | 0.24% | 0.04% | 0.02% |
| Jan 2026 | 79% | 14.6% | 1.4% | 1.4% | 3.2% | 0.28% | 0.06% | 0.02% |
| Feb 2026 | 81.4% | 12.3% | 1.5% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 78.8% | 14.5% | 1.4% | 1.7% | 3.2% | 0.28% | 0.06% | <0.01% |
| Apr 2026 | 79.3% | 13.9% | 1.2% | 1.4% | 3.9% | 0.28% | 0.06% | <0.01% |
| May 2026 | 83.7% | 12% | 1% | 1.2% | 1.8% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 81.2% | 14.2% | 1% | 1.5% | 1.8% | 0.24% | 0.05% | <0.01% |
| Jul 2026 | 83.2% | 12.5% | 1.2% | 1.2% | 1.5% | 0.24% | 0.06% | <0.01% |
| Aug 2026 | 85.9% | 10.6% | 1% | 1.3% | 1% | 0.21% | 0.05% | <0.01% |
| Sep 2026 | 86.7% | 10.1% | 1.1% | 1% | 0.84% | 0.17% | 0.05% | <0.01% |
How has the HockeyStack and Triple Whale comparison changed over the last 12 months?
3 findings
- Triple Whale was ahead of HockeyStack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide moved from 3.2% to 0.84%, and its estimated monthly branded searches moved from 8.1K to 2.9K.
- Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms worldwide moved from 12.8% to 10.1%, and its estimated monthly branded searches moved from 32.1K to 35.2K.
How did search popularity change for marketing attribution platforms worldwide in September 2026?
2 changes
Triple Whale’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 14.2% to 10.1% in September 2026.
HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HockeyStack’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HockeyStack
1 branded search term
- hockeystack
Triple Whale
2 branded search terms
- triple whale
- triplewhale
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