HockeyStack vs Northbeam:Which is more popular?
In September 2026, HockeyStack had more branded searches than Northbeam among marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Northbeam had 180. HockeyStack made up 0.84% of all marketing attribution platform searches we track, and Northbeam accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Northbeam appeared in four of the five answers and HockeyStack in two. Northbeam was mentioned before HockeyStack in four out of five answers.
Who do people search for more?
HockeyStack, about 16 searches for every 1 for Northbeam
Who does AI mention more?
Northbeam, mentioned in 4 of 5 answers, HockeyStack in 2
Who does AI recommend more?
Northbeam, named ahead of HockeyStack in 4 of 5 answers
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Top marketing attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Northbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Northbeam was listed before HockeyStack in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Triple Whale1st- Northbeam2nd
Dreamdata3rd- HockeyStack4th
Cometly5th
Ruler Analytics6th
Rockerbox7th
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruler Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dreamdata3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cometly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HockeyStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing attribution platforms
5 answers
Asked ChatGPT
“Which marketing attribution platform should I use?”
Asked ChatGPT
“What are the best marketing attribution platforms?”
Asked ChatGPT
“What's the best marketing attribution platform for ecommerce revenue tracking?”
Searched Google, AI Overview
“marketing attribution platform”
Searched Google, AI Overview
“ecommerce attribution software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HockeyStack or Northbeam more popular in search?
This chart shows how often people search Google for HockeyStack and Northbeam by name. Each line represents a brand's share of searches for all eight marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HockeyStack, Northbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cometly | Triple Whale | Fospha | Dreamdata | HockeyStack | Ruler Analytics | Northbeam | Rockerbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 12.8% | 1.5% | 2.1% | 3.2% | 0.35% | 0.06% | 0.02% |
| Nov 2025 | 81.1% | 12.9% | 1.2% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Dec 2025 | 82.1% | 12.4% | 1% | 1.5% | 2.7% | 0.24% | 0.04% | 0.02% |
| Jan 2026 | 79% | 14.6% | 1.4% | 1.4% | 3.2% | 0.28% | 0.06% | 0.02% |
| Feb 2026 | 81.4% | 12.3% | 1.5% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 78.8% | 14.5% | 1.4% | 1.7% | 3.2% | 0.28% | 0.06% | <0.01% |
| Apr 2026 | 79.3% | 13.9% | 1.2% | 1.4% | 3.9% | 0.28% | 0.06% | <0.01% |
| May 2026 | 83.7% | 12% | 1% | 1.2% | 1.8% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 81.2% | 14.2% | 1% | 1.5% | 1.8% | 0.24% | 0.05% | <0.01% |
| Jul 2026 | 83.2% | 12.5% | 1.2% | 1.2% | 1.5% | 0.24% | 0.06% | <0.01% |
| Aug 2026 | 85.9% | 10.6% | 1% | 1.3% | 1% | 0.21% | 0.05% | <0.01% |
| Sep 2026 | 86.7% | 10.1% | 1.1% | 1% | 0.84% | 0.17% | 0.05% | <0.01% |
How has the HockeyStack and Northbeam comparison changed over the last 12 months?
3 findings
- HockeyStack was ahead of Northbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide moved from 3.2% to 0.84%, and its estimated monthly branded searches moved from 8.1K to 2.9K.
- Across the 12 months ending September 2026, Northbeam’s share of searches among marketing attribution platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 160 to 180.
How did search popularity change for marketing attribution platforms worldwide in September 2026?
2 changes
HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.
Estimated monthly branded searches for Northbeam worldwide rose 12.5% over 12 measured months, from 160 to 180 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HockeyStack’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HockeyStack
1 branded search term
- hockeystack
Northbeam
2 branded search terms
- northbeam apex
- northbeam attribution
Other head-to-heads among marketing attribution platforms
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