Northbeam vs Triple Whale:Which is more popular by branded search?
In August 2026, Triple Whale had more branded searches than Northbeam among marketing attribution platforms worldwide. Triple Whale was estimated to have 23.2K branded searches compared to Northbeam’s 140, and held an 8.5% Share of Search versus Northbeam’s 0.05%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Northbeam or Triple Whale?
Compare platforms that help ecommerce and growth teams connect marketing spend with customer outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Triple Whale, Northbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Cometly | Triple Whale | Fospha | Northbeam | Rockerbox |
|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 10.2% | 1.6% | 0.07% | 0.03% |
| Nov 2025 | 88.4% | 10.2% | 1.3% | 0.05% | 0.02% |
| Dec 2025 | 88.6% | 10.2% | 1.1% | 0.05% | 0.03% |
| Jan 2026 | 86.3% | 12.1% | 1.6% | 0.06% | 0.03% |
| Feb 2026 | 88.1% | 10.2% | 1.6% | 0.06% | 0.02% |
| Mar 2026 | 86.2% | 12.1% | 1.6% | 0.07% | 0.02% |
| Apr 2026 | 86.5% | 12.1% | 1.3% | 0.07% | 0.02% |
| May 2026 | 88.7% | 10.1% | 1.1% | 0.06% | 0.01% |
| Jun 2026 | 86.7% | 12.2% | 1.1% | 0.05% | 0.02% |
| Jul 2026 | 88.4% | 10.2% | 1.3% | 0.06% | 0.02% |
| Aug 2026 | 90.3% | 8.5% | 1.1% | 0.05% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Northbeam and Triple Whale comparison changed over the last 12 months?
3 findings
- Triple Whale was ahead of Northbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Northbeam’s estimated Share of Search among marketing attribution platforms worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 160 to 140.
- Across the 11 months ending August 2026, Triple Whale’s estimated Share of Search among marketing attribution platforms worldwide moved from 10.2% to 8.5%, and its estimated monthly branded searches held steady at 23.2K.
How did search popularity change for marketing attribution platforms worldwide in August 2026?
2 changes
In August 2026, Triple Whale lost estimated Share of Search among marketing attribution platforms worldwide, from 10.2% to 8.5%.
Estimated monthly branded searches for Northbeam worldwide fell 12.5% over 11 measured months, from 160 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Northbeam’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Northbeam
2 branded search terms
- northbeam apex
- northbeam attribution
Triple Whale
5 branded search terms
- triple whale
- triple whale alternatives
- triple whale moby ai
- triple whale pricing
- triplewhale.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.