Incrementality measurement platforms:Which brands are most popular in search?
In August 2026, Fospha was the most searched among incrementality measurement platforms worldwide, with an estimated 3K branded searches and 71.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare tools that test whether marketing activity caused outcomes beyond what would have happened anyway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fospha, INCRMNTAL, Measured, Haus. The figures are in the table below the chart.
View monthly share of search table
| Month | Fospha | INCRMNTAL | Measured | Haus |
|---|---|---|---|---|
| Oct 2025 | 72.1% | 9.6% | 9.2% | 9% |
| Nov 2025 | 71.9% | 9.7% | 9.7% | 8.7% |
| Dec 2025 | 69.6% | 9.1% | 9.9% | 11.4% |
| Jan 2026 | 74.9% | 7.9% | 8.6% | 8.6% |
| Feb 2026 | 73.8% | 8% | 9.3% | 8.9% |
| Mar 2026 | 66.2% | 16% | 9.7% | 8.1% |
| Apr 2026 | 68.6% | 11.1% | 10.6% | 9.7% |
| May 2026 | 67.3% | 16.5% | 7.9% | 8.4% |
| Jun 2026 | 66% | 13% | 11.7% | 9.3% |
| Jul 2026 | 71.2% | 11.8% | 9.4% | 7.7% |
| Aug 2026 | 71.7% | 11.8% | 9.4% | 7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 3K | 0% | +0.5 points | |
| 2, held 2nd | 11.8% | 490 | 0% | +0.1 points | |
| 3, held 3rd | 9.4% | 390 | 0% | +0.1 points | |
| 4, held 4th | 7% | 290 | -9.4% | -0.7 points |
1.
Fospha71.7%
held 1st · 3K estimated branded searches · 0% vs prior month · +0.5 points
11.8%
held 2nd · 490 estimated branded searches · 0% vs prior month · +0.1 points
3.
Measured9.4%
held 3rd · 390 estimated branded searches · 0% vs prior month · +0.1 points
4.
Haus7%
held 4th · 290 estimated branded searches · -9.4% vs prior month · -0.7 points
Compare search popularity between leading brands
Which brand is most popular in search among incrementality measurement platforms worldwide?
4 brands
In August 2026, Fospha was the most searched among incrementality measurement platforms worldwide, with an estimated 3K branded searches and 71.7% estimated Share of Search within this set. INCRMNTAL is in 2nd place, 59.9 percentage points behind at 11.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fospha | 72.1% → 71.7% | 74.9%Jan 2026 | 66%Jun 2026 | 1st |
 INCRMNTAL | 9.6% → 11.8% | 16.5%May 2026 | 7.9%Jan 2026 | 2nd |
| Measured | 9.2% → 9.4% | 11.7%Jun 2026 | 7.9%May 2026 | 3rd |
| Haus | 9% → 7% | 11.4%Dec 2025 | 7%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide increased from 9.6% to 11.8%.
- Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide decreased from 9% to 7%.
- Across the 11 months ending August 2026, Fospha’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 74.9% in January 2026 and was lowest at 66% in June 2026.
- Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 16.5% in May 2026 and was lowest at 7.9% in January 2026.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.7% in June 2026 and was lowest at 7.9% in May 2026.
- Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.4% in December 2025 and was lowest at 7% in August 2026.
- Across the 11 months ending August 2026, Fospha and Measured held steady: their estimated Share of Search among incrementality measurement platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for incrementality measurement platforms worldwide in August 2026?
3 changes
In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.
In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.
Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.
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