Brandwave

How popular isINCRMNTAL in search?

In September 2026, there were an estimated 390 branded searches for INCRMNTAL worldwide which is down 18.8% over the last 12 months. INCRMNTAL holds 8.7% estimated Share of Search among incrementality measurement platforms worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fospha80.7%
  2. INCRMNTAL8.7%
  3. Haus8.1%
  4. Measured2.5%
INCRMNTAL website (opens in a new tab)

Follow INCRMNTAL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which incrementality measurement platforms compete with INCRMNTAL?

INCRMNTAL against incrementality measurement platforms worldwide, by month

Share of Search by month for Fospha, INCRMNTAL, Haus, Measured. The figures are in the table below the chart.

View monthly share of search table
MonthFosphaINCRMNTALHausMeasured
Oct 202578.1%10.4%10%1.5%
Nov 202578.4%10.5%9.7%1.4%
Dec 202575.7%10.1%12.6%1.6%
Jan 202680.4%8.7%9.4%1.6%
Feb 202679.6%8.6%9.7%2%
Mar 202671%17.4%8.9%2.8%
Apr 202674.6%12.3%10.8%2.3%
May 202671.8%17.8%9.2%1.2%
Jun 202672.7%14.5%10.6%2.1%
Jul 202676.5%12.7%8.4%2.4%
Aug 202677.5%12.8%7.8%1.9%
Sep 202680.7%8.7%8.1%2.5%
  1. 1.Fospha

    80.7%

    Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.2 points.

  2. 2.INCRMNTAL

    8.7%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -4.1 points.

  3. 3.Haus

    8.1%

    Held 3rd. 360 estimated branded searches, +24.1% vs prior month. Share +0.3 points.

  4. 4.Measured

    2.5%

    Held 4th. 110 estimated branded searches, +57.1% vs prior month. Share +0.6 points.

Compare search popularity between INCRMNTAL and its closest rivals

Every comparison with INCRMNTAL

How has branded search demand for INCRMNTAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for INCRMNTAL worldwide fell from 480 to 390.
  • Across the 12 months ending September 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide decreased from 10.4% to 8.7%.
  • Across the 12 months ending September 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 17.8% in May 2026 and was lowest at 8.6% in February 2026.

How did search popularity change for incrementality measurement platforms worldwide in September 2026?

  1. In September 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 77.5% to 80.7%.

  2. In September 2026, Measured gained estimated Share of Search among incrementality measurement platforms worldwide, from 1.9% to 2.5%.

  3. In September 2026, INCRMNTAL lost estimated Share of Search among incrementality measurement platforms worldwide, from 12.8% to 8.7%.

  4. Estimated monthly branded searches for Haus worldwide fell 21.7% over 12 measured months, from 460 to 360 in September 2026.

How is INCRMNTAL measured?

Brandwave collects information about searches that people make online using INCRMNTAL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • incrmntal

Do you work for INCRMNTAL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is INCRMNTAL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.