INCRMNTAL vs Rockerbox:Which is more popular?
In September 2026, INCRMNTAL had more branded searches than Rockerbox among incrementality measurement platforms worldwide. INCRMNTAL had about 390 branded searches, while Rockerbox had 10. INCRMNTAL made up 0.98% of all incrementality measurement platform searches we track, and Rockerbox accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about incrementality measurement platforms, INCRMNTAL and Rockerbox each appeared in two of the five answers. Rockerbox was mentioned before INCRMNTAL in two out of three answers that named either.
Who do people search for more?
INCRMNTAL, about 39 searches for every 1 for Rockerbox
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Rockerbox, named ahead of INCRMNTAL in 2 of 3 answers
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Top incrementality measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, INCRMNTAL and Rockerbox were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rockerbox was listed before INCRMNTAL in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Measured5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triple Whale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- INCRMNTAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incrementality measurement platforms
5 answers
Asked ChatGPT
“Which incrementality measurement platform should I use?”
Asked ChatGPT
“What are the best incrementality measurement platforms?”
Asked ChatGPT
“What's the best incrementality measurement platform for marketing impact tests?”
Searched Google, AI Overview
“marketing measurement platform”
Searched Google, AI Overview
“incrementality measurement platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is INCRMNTAL or Rockerbox more popular in search?
This chart shows how often people search Google for INCRMNTAL and Rockerbox by name. Each line represents a brand's share of searches for all six incrementality measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for INCRMNTAL, Rockerbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Triple Whale | Fospha | INCRMNTAL | Haus | Measured | Rockerbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.8% | 1.3% | 1.3% | 0.19% | 0.11% |
| Nov 2025 | 89.6% | 8.1% | 1.1% | 1% | 0.14% | 0.06% |
| Dec 2025 | 90.4% | 7.2% | 0.95% | 1.2% | 0.15% | 0.12% |
| Jan 2026 | 89.1% | 8.7% | 0.94% | 1% | 0.17% | 0.1% |
| Feb 2026 | 87% | 10.3% | 1.1% | 1.3% | 0.26% | 0.06% |
| Mar 2026 | 87.9% | 8.6% | 2.1% | 1.1% | 0.33% | 0.05% |
| Apr 2026 | 90% | 7.4% | 1.2% | 1.1% | 0.23% | 0.05% |
| May 2026 | 89.7% | 7.4% | 1.8% | 0.94% | 0.13% | 0.03% |
| Jun 2026 | 91.4% | 6.2% | 1.2% | 0.91% | 0.18% | 0.05% |
| Jul 2026 | 88.8% | 8.5% | 1.4% | 0.94% | 0.26% | 0.06% |
| Aug 2026 | 89% | 8.5% | 1.4% | 0.85% | 0.21% | 0.03% |
| Sep 2026 | 88.7% | 9.1% | 0.98% | 0.91% | 0.28% | 0.03% |
How has the INCRMNTAL and Rockerbox comparison changed over the last 12 months?
3 findings
- INCRMNTAL was ahead of Rockerbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, INCRMNTAL’s share of searches among incrementality measurement platforms worldwide moved from 1.3% to 0.98%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Rockerbox’s share of searches among incrementality measurement platforms worldwide moved from 0.11% to 0.03%, and its estimated monthly branded searches moved from 40 to 10.
How did search popularity change for incrementality measurement platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using INCRMNTAL’s and Rockerbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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